This blog is available in English or Spanish:

KCM’s Housing Predictions for 2014

Agents, did you know you can share a personalized version of this post? Learn more!

2014 PredictionsMaking predictions in what is still a somewhat volatile housing market can be tricky. That being said, we are going to give you what we believe will be the five biggest headlines for housing in 2014.

Home Sales Will Surge

Many housing pundits are calling for home sales to do slightly better in 2014 than they did in 2013. To the contrary, we strongly believe that home sales will skyrocket with increases of 10-15% in 2014.

Supply Will Struggle to Keep Up with Demand

With a dramatic increase in demand, it will be up to real estate professionals and builders to make sure there is the necessary inventory to satisfy this demand. This will be a challenge for much of the year.

Interest Rates Will Increase Significantly

Most experts are calling for an increase in mortgage interest rates in 2014. However, we believe the increase will be more dramatic than is being projected. We believe rates will be closer to 6% than 5% by year’s end.

Consumers Will Demand More from Real Estate Professionals

Home search will become a given to the real estate consumer in 2014. In order to differentiate themselves from other agents, real estate professionals will need to bring strong, meaningful content to the table in all their offerings

Go Mobile or Go Home

Any content strategy the industry contemplates must have a mobile component. All information will be accessed 24/7 in every conceivable environment. The professionals who understand and act on this will dominate 2014.

We will break down all five projections next week, covering one in greater depth each day.


About The KCM Crew

We at The KCM Crew believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

2 Responses to “KCM’s Housing Predictions for 2014”

  1. Audrey Cannon January 2, 2014 at 12:33 pm # Reply

    Do you help with the ability to send stats to our clients phones emails in a way that they can view the true market conditions?

    • The KCM Crew January 2, 2014 at 2:06 pm # Reply

      As a KCM Member, we provide you with the visuals that you need to easily explain current market conditions with your clients. From there you can email, text or post the information to your blog/facebook page. Let us know if you have any other questions.

Leave a Reply