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Listing in the Winter Attracts More Serious Buyers

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Listing in the Winter Attracts More Serious Buyers | Keeping Current Matters

A recent study of more than 7 million home sales over the past four years revealed that the season in which a home is listed may be able to shed some light on the likelihood that the home will sell for more than asking price, as well as how quickly the sale will close.

It’s no surprise that listing a home for sale during the spring saw the largest return, as the spring is traditionally the busiest season for real estate. What is surprising, though, is that listing during the winter came in second!

“Among spring listings, 18.7 percent of homes fetched above asking, with winter listings not far behind at 17.5 percent. While 48.0 percent of homes listed in spring sold within 30 days, 46.2 percent of homes in winter did the same.”

The study goes on to say that:

“Buyers [in the winter] often need to move, so they’re much less likely to make a lowball offer and they’ll often want to close quickly — two things that can make the sale much smoother.” 

Bottom Line

If you are debating listing your home for sale in 2017, keep in mind that the spring is when most other homeowners will decide to list their homes as well. Listing your home this winter will ensure that you have the best exposure to the serious buyers who are out looking now!

The study used the astronomical seasons to determine which season the listing date fell into (Winter: Dec. 21 – Mar. 20; Spring: Mar. 21 – June 20; Summer: June 21 – Sept 21; Autumn: Sept 21 – Dec. 20).


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2 Responses to “Listing in the Winter Attracts More Serious Buyers”

  1. Peter Dolci Jr February 12, 2017 at 4:26 pm # Reply

    I would like to know where these homes are selling faster in the Winter because I have a client trying to sell her home on the eastern tip of Long Island near Montauk Point, New York.
    The have had one showing in the last 30 days.

    • Debbie Caniff February 26, 2017 at 5:12 pm # Reply

      That could be because your listing is in a resort community on the tip of Long Island. The article I shared is talking about real estate in the Greater Boston market – very hot here!

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