1. Take Advantage of the Opportunity in Front of You
We are in the middle of an opportunity that our industry has not seen in years. There is a momentum building in consumer confidence regarding real estate. Trulia is reporting record buyer home searches on their website. Credit Suisse
is reporting that buyer activity is back to levels not seen since the tax credit. NAR's Pending Home Sales Report (which reports on homes going into contract) has increased 5 of the last 6 months. Let's make sure we get our share of these purchasers and also make sure we have built a salable listing inventory.
2. Change From 'Presentation' Manuals to 'Conversation' ManualsAs professionals, we must stop talking 'at people' and begin speaking 'with people'. In order to establish trust with our customers and clients, we must sit down and have an open and frank conversation about how their goals and aspirations can be accomplished in the current real estate market. They will know we care only after we prove we are willing to listen to what is important
to them and their families.
3. Realize we are in the 'Eye of the Storm' Regarding Foreclosures
Because of paperwork challenges, banks have delayed the foreclosure process on many properties. This has resulted in fewer distressed properties coming to market over the last 3 months. These properties will be released for sale
by mid-year. Let's make sure we explain this to our sellers. They want to sell BEFORE this discounted competition comes to market.
4. Be Mobile!Make sure your smart phone and iPad/tablet are loaded with great graphs, charts and other strong visuals so you can intelligently discuss this market anywhere at anytime.
The KCM Crew puts together a monthly audio-visual presentation that can provide you with just these types of updated charts & graphs. To learn more about the KCM product, visit www.KeepingCurrentMatters.com/KCM.
5. Be a Real Estate Agent, Not a Secret Agent
We must keep the positive momentum going. Whenever possible, start conversations about how the market is changing for the better. Talk about the uptick in buyer activity. Espouse the benefits of homeownership. If we don't, who will? Not sure what to say? Read The KCM Blog EVERY day.
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