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10 Steps to Being a Great Agent – #8

Understanding What is Happening in the Industry and Why

Imagine if your stockbroker felt his value was in only telling you the past or current prices of investments. That would be crazy as that information is available to us easily through the internet. The stockbroker’s real value is determined by their ability to guide us in chosing investments that will show future appreciation.

Real estate professionals must see themselves in the same way. The industry is constantly evolving and understanding what is happening is crucial to being a trusted advisor to our clients. We must study the changes and the underlying fundamentals causing those changes. We must not only look at past history and current situations. We must try to look at what will be taking place over the next 6 months to a year. We must start looking at ourselves as the provider of great analyzation of information. Then, and only then, will we have created value.

Tomorrow, we will cover Step #9 -Knowing How to Communicate Points Simply and Effectively


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