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We Were Exposed Yesterday!

In yesterdays blog post, we listed the five reasons a homeowner should use a real estate professional to sell their house. We thought we did a good job. However, many industry practitioners (and some homeowners) contacted us to let us know we missed one of the most important benefits agents offer: the exposure they give the home to potential purchasers. We admit it was a major oversight on our part and want to address it today.

6. Exposure to Potential Purchasers

When sellers think of getting exposure for their home, they immediately think of print advertising. Certain print media might still have a place in marketing a niche property (luxury, equestrian, waterfront, etc.). However, we want our readers to know that, though print advertising has traditionally been the way homes had been introduced to the buying public, the medium has been losing its impact over the last several years.

Recent studies have shown that less than 3% of buyers find their home through newspaper advertising today. At the same time, over 30% find a home through the internet. Let’s take a look at how real estate experts market listings today.

Multiple Listing Systems (MLS)

Once you list your property with a member of the local MLS, every other member of the system is alerted that your house is now available for purchase. In a matter of hours, hundreds or thousands of real estate professionals have the ability to easily share the specifics of your home with each of their buyers. There is nothing an individual seller can do to come close to this immediate exposure to thousands of potential buyers.

Internet Sites

Almost every real estate company and many agents have their own websites promoting their homes for sale. Many companies also have standing relationships with national listing aggregators (Trulia, Zillow, Yahoo!, etc.). It would be impossible for a seller to get the width of exposure the real estate agent has at his/her fingertips.

Social Media

More and more industry professionals are learning the power of social media when promoting real estate. They have created a community of followers looking for information about the region or neighborhood they work in. Of course, a percentage of those followers will be interested in what is taking place with the real estate market within that area. A new venture, which has yet been fully utilized, social media is beginning to play a larger role in the marketing of an area and the homes in that area.

Bottom Line

A real estate professional has a plethora of ways to bring exposure to a property that are not available to the ‘for sale by owner’. In this market, every available outlet must be considered. Call an agent today to find out how to best market your home.

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1 reply
  1. Marco LaPadura
    Marco LaPadura says:

    5 Reasons it should be more like 25 reasons spoken like an agent don’t you think? One of the most powerful arguments to hire an agent is the amount of liability someone takes on by selling the home themselves Agents through disclosure and transparency reduce that liability greatly. Having a professional representing you and constantly educating you on the market and all it’s variations is a real asset. Not to mention most sellers are emotionally attached to the home and more times then not over estimate it’s value.


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