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When Did ‘EXPERT’ Become a Dirty Word?

Our founder, Steve Harney, occasionally asks to do a personal post on what he sees as important  to our industry. Today is one of those days. Enjoy! – The KCM Crew

The world around me is evolving rapidly. Sometimes I wonder if I can even keep up with all the advances and changes. One big change that seems to have occurred while I wasn’t looking is that it now seems that being an EXPERT is a bad thing. I’m not sure when this happened but I’m really confused. I grew up thinking we should respect people who have become experts in their field: those who have taken the time to truly learn the nuances of their industry.

I’m specifically talking about the real estate industry in this post. Today, it seems that people are upset that agents would consider themselves experts in this field. Why?

Let’s look at the definition of expert:

a person who has extensive skill or knowledge in a particular field.

There are those who believe that, if you consider yourself an expert, you need to be infallible. You cannot give advice unless you are 1000% sure of everything that will happen. That is a standard that is well beyond the definition and is unreasonable – in any profession. The best of surgeons can’t guarantee the outcome of an operation. The best attorney cannot guarantee the outcome of a trial. But we should still reach out for the expert’s advice.

Whether it be a surgeon, a trial attorney or a real estate agent (especially in the current housing market) you want an expert: someone who has extensive skill and knowledge in their particular field. Don’t disqualify an agent who is the expert. Instead disqualify any agent who isn’t.

How can I tell who is the expert?

The first sign of a true professional is that they carry themselves with confidence. This confidence allows them to listen to your needs and answer your questions. If you are sitting with an agent who wants to just tell you how ‘things will be’ instead of answering your concerns, you are not sitting with an expert.

An expert is not afraid of your questions because they have answers. They are not afraid to give you advice because they have a depth of knowledge on the issue. They realize no one will ever be correct 100% of the time. Yet, they have enough confidence in their understanding of the market to explain your best options – just like any other expert in any other profession.

There are many professionals in the housing industry who work hard every day trying to figure out the puzzle this business has become. They read, do research and attend the necessary courses, classes and seminars to guarantee they are the real estate experts in your region. Find one of these experts before you either sell your house or buy a home.


The KCM Crew has worked hard to help real estate professionals understand this housing market. The Crew has helped agents maintain the status of ‘expert’ by doing extensive research and sharing their findings. They put the information into graphs, charts and other powerful visuals so that you can simply and effectively communicate the current market to your buyers and sellers. We have over 3,500 expert agents using our resources across the country. If you are interested in learning more, click here.

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6 replies
  1. Carole Sanek
    Carole Sanek says:

    I do so love waking up to coffee and a great blog post by The KCM Blog – you know me it gives me fodder to talk about on my own blog later today. I am an expert. My husband is an expert. We don’t know everything and we never stretch the truth, we always tell someone “let me get you that answer” if we are unsure – we specialize in International real estate with one-stop shopping for the most part in assisting internationals. Some people have a problem using the word – we don’t. Thanks. Great blog.

  2. DesAnn Collins
    DesAnn Collins says:

    Great blog post. I am the perceived “Expert” in Home Staging for Northern Ohio. I am constantly honing my craft. “Expert” for me equals experience + passion + confidence. I have the privilege of working with several “EXPERT” realtors who understand what my company can bring to the table.

  3. Elroy
    Elroy says:

    My training if from big the big Corp world, and we met with clients who we were trying to sell our services to, never did we tell some that we were experts. We would have been laughed out of their offices. The meeting would have been over before it started. Once you put yourself up as an expert, you degrade the people who you’re dealing with.

    Your reputation has to speak for itself. And remember, that the reason someone is already meeting ith you is because they believe you may have something to offer.

    The bar is set too high if you use the term expert to describe yourself.

    I like your product line, but purchasing fancy graphs and presentations doesn’t make someone an expert. It’s knowing what it all means

    • Steve Harney
      Steve Harney says:

      Great points! One thing though, the KCM subsription is so much more than just ‘graphs and presentations’. We attempt to truly explain the challenges the industry is currently facing. The visuals we offer just assist a buyer or seller in understanding what is taking place. I do consider myself as someone with a degree of expertise in real estate and I am not afraid to say that.


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  1. […] love to hear about your needs. Contact her at [email protected], 720-883-5785. . Source: http://kcmblog.com/2011/02/22/when-did-%E2%80%98expert%E2%80%99-become-a-dirty-word/ Filed Under: Blog, Buyers, Real Estate, Sellers, real estate agents Tagged With: denver real […]

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