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Myths: The Earth Is Flat and Newspapers Sell Houses

With the housing market beginning to heat up, we are afraid some sellers may consider trying to sell their house as a For Sale By Owner (FSBO). This week we will be posting on the reasons that we believe trying to sell on your own may be a mistake. – KCM Crew

3286281_thumbnailIt is amazing how masses of people can believe something that is absolutely untrue. The greatest example of this is that at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it to not be true.

When you are selling your house, you should know what methods perspective purchasers use to find the home of their dreams. That would enable you to develop the best marketing strategy to attract a buyer.

Google recently teamed with the National Association of Realtors (NAR) on a new report, The Digital House Hunt: Consumer and Market Trends in Real Estate.

Let’s look at the actual search habits of today’s buyers revealed by the report:

  • 90% of buyers now begin their search for a home online
  • Real estate related searches on Google.com have grown 253% over the past 4 years

Of the 90% who use the internet, they gain information from these sources (with percentages):

  • The internet – 100%
  • A real estate agent – 89%
  • A yard sign – 53%
  • An open house – 46%
  • Print newspaper – 28%

If you want to develop a great marketing strategy giving your house maximum exposure, forget newspapers. Less than 30% of buyers will ever see your home. Instead, look toward the internet and a real estate agent.

Where on the internet should you advertise your home?

The buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. You should make sure your home is on as many of these sites as possible. That will give you the best chance of attracting your buyer.

Bottom Line

Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a local real estate professional and put together an internet marketing strategy worthy of your home.

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2 replies
  1. Rose Marie McNair
    Rose Marie McNair says:

    Yep, the market is hot, because there is scant inventory. So people will look everywhere including print materials…It only takes ONE buyer–never say never. And yes, we are online and the buyers and sellers go online, but we must stay open to the possibility that a well-rounded marketing plan should include every type of media, especially when that inventory starts to expand, and it will…

  2. Saul Klein
    Saul Klein says:

    When I listed and sold homes, this battle was fought often with sellers. If the perception of the public is that part of the home selling process is to run an ad in the newspaper, real estate professionals will be forever running ads and shelling out $$$ to the newspaper companies. Here is the new challenge: There may be a time when public perception changes and the belief of the public regarding the sale of homes shifts from running ads in newspapers to running ads in Zillow. When that happens, you will become captive to Zillow (Trulia, Yahoo, et all), just as you have been captive to the newspapers for so many years…but it doesn’t have to be that way and you CAN “take back your future.”


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