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Senior Housing: Agents Will Be Compared

Magnifing GlassJoint Center for Housing Studies Of Harvard University, 2013

“An estimated 16 million senior households will be moving in the next decade.

A large number will look for different housing opportunities, creating demand for new types of units in communities where they currently live as well as in the areas that traditionally attract retirees.

With the baby-boom population moving into the 65-and-over age group, the number of Senior households will surge in 2013-2023. These older households are projected to increase by fully 9.8 million and it does herald a significant shift in the nature of demand for housing and home improvement.”

National Association of Realtors, March 13, 2012:

“Over the next two decades, the aging baby boomer generation will swell the nation’s senior population by 30 million. That demographic shift will likely help increase the supply of housing, since people over age 65 typically release much more housing than they absorb.”

Be Prepared To Be Compared!

No matter how you slice it, for those Real Estate Professionals that choose to work with this dynamically growing population, there will not be a shortage of people that need your “expert network of services”.

The key phrase there is expert network of services. Whether it is by the Seniors themselves or their children, you will be questioned, poked, prodded and compared.

Who is best positioned to get them from point A to point B and be able to assist and care for all that can take place during this most critical time? Remember that leading up to that discussion could be 40, 50 or even 60+ years of living at the same address. All hands on deck as your network of specialists may need to include:

  • Geriatric Care Managers
  • Organizers
  • Move Managers
  • Movers
  • Aging In Place Consultants
  • Aging In Place Contractors
  • Senior Facility Placement Professionals
  • Financial Experts
  • Temporary Fully Furnished Housing Availability

We certainly live in a world of specialists.

Specialist #1… YOU!

The first step is to show your personal desire, knowledge and training by receiving a designation that immediately sets you apart from the rest.

Here are the major options:

S.R.E.I. – Seniors Real Estate Institute

SREI is crucial for real estate agents and senior housing professionals seeking to make a positive difference in the lives of older adults.

National Association of Realtors, SRES Designation

By earning the SRES® Designation, you have demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing or selling the family home.

C S A – Society Of Certified Senior Advisors

CSA is great for attaining a comprehensive understanding of the health, financial and social issues that affect seniors, increased communication skills in working with seniors and increased credibility leading to “trusted advisor” status with clients.

Every day, more and more families that are faced with the daunting task of making this most emotional decision are learning that there is a difference in the network, experience and training that may make one real estate professional stand above their peers.

The next Senior Housing Blog will discuss the importance of national network affiliations.

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