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Latinos Paint a Portrait of Future Buyers in US

Latinos Paint a Portrait of Future Buyers in US

A recent Pew Research Center report gives us a better idea of who our future buyers will be, if we look at the numbers based on school enrollment.


Hispanic toddler walking with parents

18- to 24-year-old Hispanics enrolled in college increased by 324,000 students between 2011 and 2012, marking the third straight year of increases.  The number of Hispanic 18- to 24-year-olds enrolled in college has reached a new high—2.4 million—and has been growing since 2009.

In 2012, 14.5% of Latinos ages 25 and older had earned one degree.

Kindergarten to High School

According to the Census Bureau, one out of every four public school students nationwide in October 2012 was Hispanic and the share varies across different school levels:

  • Nursery public school students, 29% are Hispanic
  • Public school kindergarten students, 27% are Hispanic
  • Elementary school students, 25% are Hispanic
  • Public high school students, 23% are Hispanic

Latinos are more likely than the general public to say a college degree is a key to life success; that is also true about Homeownership. Many parents sacrificed everything they had in their countries to come here and give their children a better education and lifestyle. We can help those parents & these future buyers by giving them the opportunity to fulfill their dreams, the American Dream!

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