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[…] question which rolls through every agent’s mind: “What’s making my homes stand out?” In a great article by Dean Hartman on the KCM Blog, he makes the point, “…agents don’t determine price (the buyer does that), but agents know […]
[…] This post was mentioned on Twitter by Jeffrey Chalmers. Jeffrey Chalmers said: How Should Your Home Be Marketed? – Differentiating a home from the massive inventory is difficult. In a world of in… http://ht.ly/1aKxso […]
Those are 3 great ways to be creative and market homes specifically to potential buyers instead of the shotgun approach most agents take.
GREAT GREAT GREAT ARTICLE! I especially liked the generational marketing point and agree 110% with you that it is a key factor in marketing a property.
I am the owner of a real estate staging firm in Dallas, and staging a home to appeal to the target market is something we do by researching the demographics of the neighborhood and then applying both design psychology & organizational psychology geared towards that identified segment of the population. This is especially pertinent with the vacant properties where we can utilize our inventory to create the image of a specific lifestyle. In any market, it is imperative that your property creates DESIRE and you have to know who you are directing your efforts to in order to be the most successful (translation: to get the highest offer in the shortest time).
Good call Dean! I’d love to hear some agents share some stories on what they are doing increase their odds of exposing the home to the right buyer. Most general property market just brings in more buyers in general and serves the purpose of getting more exposure and more listings for the agent. But I think seller should be asking agents for proof of how often they bring their own buyer to their listing. To me, this is the only thing that shows how effective their marketing really is. Yes, with 16,000 other agents in Las Vegas, the odds are that the MLS will bring the buyer along with their agent. But I’ve got the baid (the house) so how often do I double end deals? Not enough (although my buyer agents would fairly represent the buyer).