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(English) A Rose By Any Other Name…Might Be Worth More

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4 comentarios
  1. Mr. K
    Mr. K Dice:

    Mobile home parks, and low cost projects have used great sounding names for decades. But the consumer is no dummy. The name eventually takes on the connotation of the actual location. Even the most regal of names eventually means ‘dump’, ‘trash’, etc. if that is how the area presents itself. You can call a stink weed a rose but it won’t be long before people don’t like roses. Figures lie and liars figure. Any appraiser that gave extra value to a name would be laughed out of his/her credentials….

    Responder

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  1. […] professor and Knight Ridder Center Research Fellow, wrote an entry for the KCM Blog titled “A Rose By Any Other Name . . . Might Be Worth More“on August 3, 2011. Also, he was referenced or quoted in several articles: on August 5, 2011, […]

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