This Is The New CMA (And It’s Way Better)
If you’re fortunate enough to reach the “let’s meet” stage of a possible listing, you have one shot at impressing your future client.
And with the record amount of equity homeowners gained the past year (a whopping $56,700 on average), there’s a lot of incentive for sellers to make a move.
So, while every other agent offers a comparative market analysis (CMA), this is your chance to really set yourself apart and inform your clients about their buying power.
It’s time to ditch the CMA and opt for a Professional Equity Assessment Report, or PEAR.
Here’s how to do it.