Personalized Marketing Content
Make your marketing strategy easy with new, ready-to-share graphics, blogs and videos every week plus more.
MODULE 1
The 4 Reasons You Must Be on Video
Tom Ferry, the nation’s #1 real estate coach, has spent the last 20 years building his career using video. In this course, he goes over the four ways every agent, entrepreneur, broker and business person can benefit from creating video content – no matter where they’re at in their career.
The 30-Day Video Challenge
What if we told you there is one thing you can do in the next 30 days that could change your business forever? In this section, Tom Ferry gives his secret formula for creating a great video every day for one month using Instagram to drive engagement, increase followers and build trust with your sphere.
Tom Ferry
#1 Ranked Real Estate Coach, Entrepreneur & Speaker
Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!” As Founder and CEO of Tom Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways.
Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives. He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world.
MODULE 2
The Basics of Making Great Videos
Lights, camera, action! In this course, we’ll go over everything you need to know about basic mobile video production. From lighting do’s and dont’s to how to find the best shooting locations, appearance and more, we’ll show you how to create professional-looking videos with just a smartphone.
Jack Goodall
Director of Sales and Marketing, Keeping Current Matters
Jack Goodall is the Director of Sales & Marketing for Keeping Current Matters.
Throughout his career, Jack has grown the reach and increased the revenue for local and national businesses through marketing strategy, brand management, team leadership, clear messaging, integrated campaign operations, digital content, direct response advertising, and conversion rate optimization.
Jack has helped KCM gain thousands of followers and customers through targeted messaging and engaging content, as well as through speaking engagements to large audiences on virtual webinars and industry conferences.
MODULE 3
Posture, Composure & Teleprompters
Patricia Stark brings over 30 years of experience in media, public speaking and communications to teach you the secrets to the perfect on-camera presence. In this course, she’ll teach you her insider tips and tricks on how to look and sound your best on video with a focus on teleprompters, posture and keeping cool and composed while in the spotlight.
Communicating with Calmfidence®
If you have a fear of being on camera, this course is for you. In this course, Stark goes through her top tips and tricks for gaining on-camera Calmfidence®, a technique used by professionals across the nation. These pointers will help you bring energy, clarity and confidence to your videos so you can be your most genuine self on video.
Patricia Stark
Author of Calmfidence® & Communication Expert
Patricia Stark is the Author of Calmfidence- How to Trust Yourself, Tame Your Inner Critic, and Shine in Any Spotlight and President of Patricia Stark Communications. Through her Calmfidence® Workshops, she provides Personal & Professional Development coaching and training focusing on public speaking, media training, virtual presentation training, talent development, body language, emotional intelligence, stress & anxiety relief, and peak performance.
Some of her clients include: ESPN, NASA TV, Amazon, BET, Turner Broadcasting, CBS, OWN, NASCAR, Conde Nast, Spotify, Discovery Channel, E! News, Soul Cycle, Martha Stewart Omnimedia, Novartis, The Shark Group, AWS, Tom Ferry International, Coldwell Banker, and Century 21.
MODULE 4
How To Communicate With Impact
We live in a world where everyone and everything is competing for our attention. So, how do you set yourself apart in a sales-focused industry like real estate? You learn how to distinguish yourself and make a positive impression by communicating with impact. In this course, Influence Expert, René Rodriguez, shares his tips behind building trust and rapport with your audience.
Amplifying Your Message
Communication is less about what you say and how you say it. In this course, you will learn a foolproof framework for captivating someone’s attention, keeping it and amplifying your message all at the same time.
René Rodriguez
Entrepreneur & Speaker
For over two decades, René Rodriguez has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neuroscience methodologies to solve some of the toughest challenges in leadership, sales and change.
Through his keynote, bootcamps, workshops and proprietary Amplifii™ course, he helps others integrate a practical business approach that inspires his audiences to take action.
The result: greater influence, personal transformation, and immediate results in business and life by engaging with courage and grace.
MODULE 5
Maximizing Visibility
So, you’ve created an amazing video. Now, what do you do with it? In this section, real estate marketing expert Jason Pantana shows you how to maximize the visibility of your content by knowing which platforms work best for the type of video content you’re posting.
The Tease-Kick-Hook Framework
Want to know how to dial up your on-screen performance so you create videos that are entertaining from start to end? Enter the “Tease-Kick-Hook” framework for making sure your videos captivate your audience, keep their attention and make them want to take action.
Captions, Thumbnails & CTAs
One of the most important parts of any video marketing strategy, creative assets can often be overlooked. However, they can make or break how well your video performs. In this video, you’ll learn how to write captions, titles, and descriptions that drive traffic and prove you’re an expert. Plus, Jason Pantana also walks through some easy tips for designing professional-looking thumbnails without breaking your brain or your budget.
Posting Tips & Tricks
Finally, make sure that your videos are optimized for success by sharing what experts say are the most relevant video-based platforms for real estate agents right now. In this section, we run through some simple steps you can take to make sure all your hard work pays off and your videos get views (and in turn, some viable leads.)
Jason Pantana
Coach, Trainer, and Speaker
Jason Pantana is a coach, trainer, and speaker for Tom Ferry International, the world’s leading real estate coaching program, as well as host of the popular seminar, Marketing Edge. His dynamic sessions arm professionals with the tools they need to stay current, competitive, and, above all, successful.
His areas of expertise include social media strategy, digital marketing, and developing an eye for emerging business trends. He’s provided clear paths for companies, both large and small, to roll out powerful advertising campaigns through the use of Facebook, Instagram, YouTube, Google, and other mass online platforms.
The KCM Membership
what you get
Powerful Market Insights
Answer the question “How’s the market” with weekly content that doubles as the perfect way to stay connected with your clients.
Easy Automation Tools
Save time with social media and website auto-posting and one-click customization.
Live Support & Training
Access to Support Specialists plus helpful tips, articles, webinars and more so you get the most out of your membership.
Community of Agents & Experts
Join a community of agents just like you plus industry experts who are always there to offer advice and inspiration when you need it most.
No Contracts, No Risk
Try out our membership for FREE for 14 days during an initial trial period. If you like it, you can stay on monthly and pause or cancel at anytime.
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