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Looking for more proven outreach campaigns? Get the KCM Playbooks system to consistently turn your database into deals.

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Power of Equity Playbook

Homeowners have near-record equity, but they don’t always realize its potential. Use this playbook to start high-impact conversations that close more deals.

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Workshop Training Replay

Get expert strategy and see exactly how top agents are using the Playbook right now to re-engage their database, book appointments, and win more deals.

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Real estate agents:

Get The System That Turns Contacts into Contracts

KCM Playbooks are trusted by 1,000+ agents to help them:

  • Reach out consistently without sounding pushy or “salesy”


  • Start conversations that lead to listings, buyers, & referrals


  • Save time with ready-to-send messages & simple daily plans
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“I used KCM Playbooks for just seven days and got three listing appointments—one’s already about to go live!”

Melissa ZimmermanBerkshire Hathaway

Your New System for More Conversations & Deals

KCM Playbooks steps, emails, scripts, and posts.

Step-by-Step Playbook Library

Access to a full library of plug-and-play marketing campaigns, each built around timely, high-impact topics that spark better conversations and drive new business.

Quick Daily Action Plan

Each Playbook gives you a simple roadmap—ready-to-send emails, texts, and social posts—that take just 5–10 minutes a day to implement.

Brand New Biweekly Playbooks

Get a fresh Playbook every other week, so you always have fresh, relevant messaging to re-engage your database, spark new conversations, and grow your business.

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Before & After: The KCM Playbooks Difference

Before Playbooks: Lack of Outreach

  • “I know I should reach out… but what do I say?”

  • Hesitation, Inaction, Missed deals

  • Generic emails, scattered follow-up

  • Inconsistent outreach = zero momentum

  • Leads go cold in your database

After Playbooks: A System That Gets Results

  • A daily plan with ready-to-send messages and what to say, when

  • Clarity, Confidence, Conversations that Convert

  • Timely, relevant content tailored to your clients

  • Just 5–10 minutes a day = consistent action and results

  • You stay top-of-mind and get the deal

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What Agents Are Saying About KCM Playbooks

★★★★★ +1,000 agents have used it to start more conversations and close more deals.

“I got 26 responses and a listing from it—sometimes I didn’t even get through the whole playbook before people started responding. This isn’t just another marketing email—it’s a structured way to start real conversations that lead to listings.”

Alex SaavedraCore Real Estate Services

“KCM Playbooks have been a game changer. Even in this current climate, I’ve been able to reactivate former contacts and they’re going through the pre-approval process to purchase a home now.”

Tricia CarterRealty One Group

“It gives you everything, so you’re never staring at a blank screen wondering what to say. This isn’t fluff, it drives real conversations, real opportunities, and real results.”

Kerri SchultzKW Premier

“It’s like a recipe… if you do the right thing in the right order, you’re going to get the right results.”

Mike FowlereXp Realty

“I got a 43% response rate—and that turned into real conversations and even a lead referral. This works.”

Marty BrennerColdwell Banker Mountain Properties

“I’ve been getting more than just nibbles. People are responding, and it’s been effective.”

Jeffrey PerezFirst Team Real Estate

New Playbooks. Every Other Week.

Each Playbook is built around timely topics your clients actually want to talk to you about, including:

Power of Equity

Engage homeowners unaware of their equity gains and options.

Should I Move?

Turn inventory growth into seller motivation for move-up opportunities.

Should I Buy a Home?

Overcome buyer hesitation and re-engage leads waiting for a market cool-off.

Economic Uncertainty

Reassure your database the market isn’t headed for a repeat of 2008.

The Biggest Threat to Your Real Estate Business Is Silence

You know you should be reaching out, but something keeps holding you back.

There are people in your database right now who know, like, and trust you. But if you’re not consistently starting conversations, you’re losing them.

According to a Zillow study, only 8% of sellers last year used the same real estate agent who helped them buy. That means 92% of agents missed out on deals they should’ve won. It’s not a lead problem. It’s an action problem.

You want to stay top of mind. You want to add value. But when it comes time to reach out? You hesitate. You’re not sure what to say. You don’t want to sound pushy. And so, you wait.

That hesitation is costing you real business—every single day. Because if you’re not the one starting the conversation, someone else will. And they’ll get the deal.

Repeat Business is Falling. Percent of Sellers Who Used the Same Agent Again (2022: 15%, 2023: 11%, 2024: 8%)

You don’t need to be pushy. You need a better system.

The top agents don’t always have the biggest teams or most expensive marketing. What they do have is simple: more conversations, more often.

They don’t wait for the perfect moment. They don’t wonder what to say. They show up—consistently—with a message that’s timely, relevant, and real.

That’s exactly what The Conversations to Deals Playbook gives you: What to say. When to say it. How to say it in just 5-10 minutes a day.

It’s not about being salesy—it’s about showing up with value, again and again.

No more hesitation. No more guesswork. Just a clear system to reach out with confidence and turn conversations into clients—over and over again.

Turn Your Database Into Deals Now

Join KCM today and get everything you need to consistently start conversations that lead to more clients, more listings, and more closings.

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Here’s everything you get with your Free Trial:

  • Full Access to KCM Playbooks

    Your library of plug-and-play outreach campaigns with ready-to-send emails, texts, scripts, and social posts.

  • Daily Action Plans

    A simple system to follow for 5-10 minutes each day—know what to say, when to say it, and how to get responses.

  • Hands-On Training & Support

    Live “Playbooks 101” training sessions to help you get started and take action quickly.

  • Personalized Marketing Content & Tools

    Expert-written articles, ready-to-use graphics, and presentation tools that position you as the expert.

  • KCM RealTalk Video Tool*

    Easily record timely market videos that help you stand out—no editing or tech skills required. *Exclusive to Elite Plan

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Then Only $59.95/mo

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Risk free. Cancel at anytime.

All KCM Memberships come with a 30-day money back guarantee. The trial is risk free and you can cancel at anytime.

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