KCM Playbooks are trusted by 1,000+ agents to help them:
Access to a full library of plug-and-play marketing campaigns, each built around timely, high-impact topics that spark better conversations and drive new business.
Each Playbook gives you a simple roadmap—ready-to-send emails, texts, and social posts—that take just 5–10 minutes a day to implement.
Get a fresh Playbook every other week, so you always have fresh, relevant messaging to re-engage your database, spark new conversations, and grow your business.
“I got 26 responses and a listing from it—sometimes I didn’t even get through the whole playbook before people started responding. This isn’t just another marketing email—it’s a structured way to start real conversations that lead to listings.”
“KCM Playbooks have been a game changer. Even in this current climate, I’ve been able to reactivate former contacts and they’re going through the pre-approval process to purchase a home now.”
“It gives you everything, so you’re never staring at a blank screen wondering what to say. This isn’t fluff, it drives real conversations, real opportunities, and real results.”
“It’s like a recipe… if you do the right thing in the right order, you’re going to get the right results.”
“I got a 43% response rate—and that turned into real conversations and even a lead referral. This works.”
“I’ve been getting more than just nibbles. People are responding, and it’s been effective.”
Each Playbook is built around timely topics your clients actually want to talk to you about, including:
Engage homeowners unaware of their equity gains and options.
Turn inventory growth into seller motivation for move-up opportunities.
Overcome buyer hesitation and re-engage leads waiting for a market cool-off.
Reassure your database the market isn’t headed for a repeat of 2008.
There are people in your database right now who know, like, and trust you. But if you’re not consistently starting conversations, you’re losing them.
According to a Zillow study, only 8% of sellers last year used the same real estate agent who helped them buy. That means 92% of agents missed out on deals they should’ve won. It’s not a lead problem. It’s an action problem.
You want to stay top of mind. You want to add value. But when it comes time to reach out? You hesitate. You’re not sure what to say. You don’t want to sound pushy. And so, you wait.
That hesitation is costing you real business—every single day. Because if you’re not the one starting the conversation, someone else will. And they’ll get the deal.
The top agents don’t always have the biggest teams or most expensive marketing. What they do have is simple: more conversations, more often.
They don’t wait for the perfect moment. They don’t wonder what to say. They show up—consistently—with a message that’s timely, relevant, and real.
That’s exactly what The Conversations to Deals Playbook gives you: What to say. When to say it. How to say it in just 5-10 minutes a day.
It’s not about being salesy—it’s about showing up with value, again and again.
No more hesitation. No more guesswork. Just a clear system to reach out with confidence and turn conversations into clients—over and over again.
Join KCM today and get everything you need to consistently start conversations that lead to more clients, more listings, and more closings.
All KCM Memberships come with a 30-day money back guarantee. The trial is risk free and you can cancel at anytime.
