Even when you know the market, finding the words can feel like starting from scratch
Solution: Clear, ready-to-use messaging that reflects what’s happening right now—no guesswork required.
Market Knowledge Isn’t the Finish Line. It’s the Starting Block.
You’ve got the insights that most agents never take time to gather. But success comes from what you do next—because in this market, insight without action doesn’t win listings.
What separates top performers is how they bridge the gap between knowing and doing.
You’re ready to reach out, but worry it won’t land—or worse, push them away.
Solution: Messaging that leads with value—so every touchpoint feels relevant, not pushy.
Without a clear system, outreach always slips to the bottom of the list.
Solution: A simple, repeatable plan you can follow quickly—even on your busiest days.
Too many ideas. No clear plan. The window to act closes before you take the first step.
Solution: A focused path that shows you exactly what to say and do—without overthinking it.
KCM Playbooks: The Simple System That Turns Contacts Into Contracts
Trusted by 1,000+ agents, KCM Playbooks gives you everything you need to follow up consistently. You don’t need hours—just the right message at the right time to stay visible, valuable, and the one they call when they’re ready to move.
How It Works in 60 Seconds
Wondering what it actually looks like to use KCM Playbooks day to day? This quick walkthrough shows the daily plan, where to find ready-to-send messages, and how agents turn insight into action—without the guesswork.
Before & After: The KCM Playbook Difference
Before Playbooks: Lack of Outreach
After Playbooks: A System That Gets Results
What Agents Are Saying About KCM Playbooks
★★★★★ +1,000 agents have used it to start more conversations and close more deals.
“I got 26 responses and a listing from it—sometimes I didn’t even get through the whole playbook before people started responding. This isn’t just another marketing email—it’s a structured way to start real conversations that lead to listings.”
“KCM Playbooks have been a game changer. Even in this current climate, I’ve been able to reactivate former contacts and they’re going through the pre-approval process to purchase a home now.”
“It gives you everything, so you’re never staring at a blank screen wondering what to say. This isn’t fluff, it drives real conversations, real opportunities, and real results.”
“It’s like a recipe… if you do the right thing in the right order, you’re going to get the right results.”
“I got a 43% response rate—and that turned into real conversations and even a lead referral. This works.”
“I’ve been getting more than just nibbles. People are responding, and it’s been effective.”
Turn Your Database Into Deals Now
Join KCM today and get everything you need to consistently start conversations that lead to more clients, more listings, and more closings.
Here’s everything you need to start more conversations—right now.
Risk free. Cancel at anytime.
All KCM Memberships come with a 30-day money back guarantee. The trial is risk free and you can cancel at anytime.
FAQ
Who are Playbooks for?
Playbooks are for action-oriented agents who want to stay consistently visible in a way that actually drives business. If you’re struggling to book appointments, don’t know what to say, or feel like your outreach isn’t getting results—this is for you. It gives you the strategy, the content, and the confidence to start more conversations and close more deals.
What exactly are KCM Playbooks?
KCM Playbooks are ready-to-use outreach campaigns built to help agents consistently spark real conversations with their database. Each one includes a step-by-step plan with plug-and-play emails, texts, call scripts, and social posts you can use in just 5–10 minutes a day. New Playbooks are released every other week to keep your messaging fresh and relevant.
What’s the difference between KCM Playbooks and other marketing tools?
Most tools give you content. Playbooks give you a system. It’s not just about posting—it’s about starting meaningful conversations that lead to deals, with messaging that’s built to drive real action.
Do Playbooks really work?
Yes—over 1,000 agents have already used them to get responses, book appointments, and generate real listings. Many agents report engagement within days of starting their first Playbook. Results vary, but consistency pays off fast.
Do I need a CRM to use Playbooks?
No, but CRMs will make it easier for you to target certain contacts within your audience. You can use Playbooks directly from your KCM dashboard to copy/paste into your platform of choice, but we also offer integrations (like Follow-Up Boss) for agents who want to take their automation to the next level.
How much does it cost to get started?
You can start your KCM Membership with a 14-day free trial. After that, you’ll get 50% off your first month.
- Expert plan: $29.98 for your first month (regularly $59.95)
- Elite plan: $49.98 for your first month (regularly $99.95)