About two in five sellers are cutting their list price right now. Most of those conversations happen too late, after a home has sat for two months and the seller is already frustrated.

David Childers and Brian Ostrowiak look at what’s behind the current run of price reductions, how much it varies by market, and what to say to a seller before the listing goes live. They’ll also cover the buyer side, since a price cut reads as either a deal or a red flag depending on how it’s explained.

You’ll leave with the data and the language to have this conversation early, while it’s still an easy one.