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(English) The Evolving Role of Video in Real Estate

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13 comentarios
  1. Jon Lindsay
    Jon Lindsay Dice:

    Hi – thanks for the article and there’s some interesting points on online video, but with all due respect I don’t agree that the videos should not be professional. A high-quality video that shows the REAL space and detail in a bright way can really help sell real estate. Have a look at at http://www.showmyhome.tv – we are selling properties within weeks of them coming on the market. I believe video is not different to photography in the sense that poor photographs result in poor viewings. We are selling massive big ticket items that deserve the best marketing they can get.

    Thanks
    Jon

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  2. Phil Osborne
    Phil Osborne Dice:

    Thanks Dean! Video is definitely a must in today’s market, people are looking for it and expect it. We were recently featured by viddler a national video platform similar to vimeo and youtube. We use them for our video platform. We are offering site visits for anyone interested in learning how to PROPERLY use video. We do neighborhood tours, property tours, a properties of the week segment and much more. Check out our site at http://lehighvalleyhomes.tv and watch some of the videos. The viddler feature can be found here http://lehighvalleyhomes.tv/viddler-spotlight-lehigh-valley-homes-tv/

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  3. Justin
    Justin Dice:

    Good Article. I wanted to respectfully offer some additional considerations for your readers.

    For the agent, broker and home owner, a video has to create more revenue than its cost of production (& or sell the home in less time) to make good business sense. It does not have to be expensive but it absolutely has to look and sound professional. If you are or aspire to be a top real estate firm you are only as good as your reputation, and a poorly executed video will not only be a poor reflection on the home, but on you as well.

    You can give a person a sharp knife and a well lit room, it won’t make them a surgeon. Neither can you give an agent an HD camera and a listing and expect that their video is going to increase the value of the home or sell it faster. A well conceived, well produced video is going to take TIME, and it’s going to take talent with the camera and in post production.

    When video becomes standard practice for marketing real estate, the DIY videos will blend in with everyone else’s and clients will increase their demand better quality.

    Also consider some stats regarding still photographs. According to the Wall Street Journal, homes that use a professional image vs. consumer grade photo bring an average increase of $1,000 to the closing table. Not bad for an investment of $150.00 http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/

    There is obviously going to be some point of diminishing returns, but the same principle is true with video. The better quality it is, the more income it will produce.

    We are a production company and do lots of real estate video and photography. We help our clients by giving them useful DIY tips even if it means we are losing that piece of business for a little while because they have come to trust our expertise and value the time savings and superior quality more than the financial saving’s they would get by doing it on their own.

    As an agent you may be doing your self, your client and your firm a huge favor by outsourcing this to a reputable production firm who knows the ins and outs of producing high quality real estate video on a budget.

    Warm Regards,

    Justin Sterling

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  1. […] The Evolving Role of Video in Real Estate We have all heard that video is the next big thing….only wrinkle is it’s big now.The Evolving Role of Video in Real Estate http://kcmblog.com/2011/06/02/the-evolving-role-of-video-in-real-estate/ […]

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