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(English) Simple, Yet Deep

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4 comentarios
  1. Maxine Hollander
    Maxine Hollander Dice:

    I love Nathan’s sentiment and insight, however, with the media expounding daily how the real estate market in still in free fall and will not recover for years, I am looking for the tool to convince the buyer that NOW is the time to buy, rather than waiting for prices to decline even further.
    They are watching homes they might have been interested in a few months ago still on the market and much lower in price. Convinced they will go lower still.
    The challenge to get them off the fence is daunting.
    HELP!! :)

    Responder
  2. Don Bass
    Don Bass Dice:

    Maxine,
    I would just tell them that as they are waiting for prices to drop further chances are that interest rates are going to rise. Even if the interest rate just rises 1 percent, which is still a great rate, it would take a price drop of 10% to get the same payment as they would have if they just bought now. Secondly, I would show them how to think like a banker instead of a borrower and that they can have the home paid off in 6-10 years along with all of their other debt without spending one additional dollar per month than any other agent and loan officer would have them spend on the same house. Borrower’s look at interest rate, bankers look at interest paid. We need to stop focusing on the rate and start focusing on how much we pay the banks, that is where our money is really lost.

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