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(English) Myths: The Earth Is Flat and Newspapers Sell Houses

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2 comentarios
  1. Rose Marie McNair
    Rose Marie McNair Dice:

    Yep, the market is hot, because there is scant inventory. So people will look everywhere including print materials…It only takes ONE buyer–never say never. And yes, we are online and the buyers and sellers go online, but we must stay open to the possibility that a well-rounded marketing plan should include every type of media, especially when that inventory starts to expand, and it will…

  2. Saul Klein
    Saul Klein Dice:

    When I listed and sold homes, this battle was fought often with sellers. If the perception of the public is that part of the home selling process is to run an ad in the newspaper, real estate professionals will be forever running ads and shelling out $$$ to the newspaper companies. Here is the new challenge: There may be a time when public perception changes and the belief of the public regarding the sale of homes shifts from running ads in newspapers to running ads in Zillow. When that happens, you will become captive to Zillow (Trulia, Yahoo, et all), just as you have been captive to the newspapers for so many years…but it doesn’t have to be that way and you CAN «take back your future.»


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