The #1 Thing You Need To Do To Get Listings in 2025

You know firsthand how challenging the housing market has been lately. But now’s not the time to kick your feet up. Instead, you should be crafting your plan to own the market in 2025.  

And there’s one specific thing you need to do right now: work expired listings. It’s the biggest opportunity you have over the next 30-45 days. 

Expireds are a really smart way to drum up your business. And the beginning of the year is the time to do it because it’s when the most expired listings come to the market. So, here’s a pro tip: getting ahead of the other agents who aren’t going after this goldmine of activity is the best way to start your year off right.  

According to REDX, nearly 130,000 listings expired, were cancelled, or withdrawn during the first week of 2024 – a number that’s expected to grow up to 150,000 in 2025. Because with homes sitting on the market a little longer last year, inventory rising, and sales slower than the typical pace — all signs point to this being a very big year for expireds.

But the real question is: when these listings expire and many of those sellers choose to put their homes back on the market, how much of that business is going to be yours? What are you going to go after while other agents wait and worry?

These could be your listings this year if you do it right. So, don’t sit on your hands worrying about where your next listing is going to come from. Hit the ground running and get one step ahead of the competition. 

Download the 3 Steps to Winning Expired Listings eGuide to get the best strategies, tactics, and plans on how to make expired listings part of your winning play. It’s the best way to position yourself as the problem solver sellers can trust.   

Here’s a sneak peek of just some of the ways this guide will change how you approach such a crucial part of your business – one that most other agents will overlook. 

Since now is the biggest time of the year for expired listings, it’s also the time to put your plan into action. That way you can get in touch with these sellers and be the agent who helps them finally achieve their homeownership goals.

When you talk to them, let them know their house has a higher probability of selling when they list with a new agent. In fact, REDX also found that homes relisted with a new agent have a 71.2% sales success rate, compared to just a 51.7% success rate for those who use the same agent. For sellers who need to close a deal this time around, that’s too big of a margin to leave to chance – which is why you need to come to the table for some honest conversations and deliver a new strategy, so they can clearly see you’re the person for the job. 

And keep in mind – these listings aren’t just going to fall in your lap. You have to do the leg work to get in front of sellers before your competition does. This free eGuide will help you put that plan in place. 

Did you know the number one emotion sellers feel when their house doesn’t sell is embarrassment? Think about it. They told everyone they know they were putting their house on the market, and after months of sitting, it still hasn’t sold. That hurts.

Beyond that, how they’re feeling is about more than just not selling their house. There’s a good reason they put their home on the market in the first place, and it’s probably connected to a life goal that’s now on the backburner – and that‘s hard. So, be empathetic. They want to hear from someone who cares.  

Ask the seller why they wanted to move in the first place. A new job they really wanted to take? A life change? A family situation? These are all major transitions they haven’t achieved, so the key is rekindling those dreams. Help them get back that feeling of excitement for the future and confidence in their ability to make a move. Let them know you understand what they’re going through, and they can trust you to solve their problems.  

Remind them that their goals are still within reach. And once you have a seller reenergized, it’ll be easier to get them to re-list their home – hopefully with you as their new agent.   

Now that you have the seller’s attention and trust, use your expertise to get to the bottom of why their house didn’t sell. Then, you’ll be able to address specific pain points and show how you would approach them differently.  

And don’t forget – if a house sits on the market for too long, it’s likely due to at least one of three main reasons:  

1. It was priced too high 
2. It was difficult for buyers to see 
3. It wasn’t spruced up before listing  

And in this market, the majority of homes that didn’t sell were the ones that were priced too high. So, rethinking their pricing strategy with the data and KCM insights you have at your fingertips will help them understand the reality of today’s market – and how you can make it happen.  

Being direct and honest in these conversations is the best way to do it, too. Sellers have options when it comes to whether or not they re-list their home and who they work with when they do it. So, show them you’re the expert and lead the way.  

Don’t wait to try and snag expired listings. It’s the biggest opportunity you have in your business over the next 30 – 45 days. Act now, so you can make connections with sellers to prove your value, earn their trust, and ultimately, gain them as client. This way, when 2025 is in full swing — and most other agents are caught scrambling — chances are you’ll already have a list of closings ready to go on your calendar.