These Are the Most Shared Real Estate Videos This Year

As technology evolves, more and more platforms are becoming video-based. Even Mark Zuckerberg, the founder of Facebook, believes that video is the future of social media.

The fact is, if you’re looking to reach your audience, really reach them, video is the best medium to make sure your message sticks.

According to Hubspot, 81% of businesses now use video as a marketing tool — up from 63% last year. And that number is anticipated to continue to rise.

But even more than that, there’s a lot going on in real estate right now and people have questions. Video can be a powerful ally in helping you get the right message across to your clients.

Here are the top KCM videos real estate agents have shared this year.

What the Experts Are Saying About the Market

The economic slump caused by COVID-19 has left many wondering how the housing market will be affected. However, economists and real estate experts are forecasting little to no impact on home values. While low mortgage rates and inventory continue to drive a competitive market, home value appreciation will continue, just at a slower pace than what was first anticipated.

This is a great video to clear the air and build confidence in buyers and sellers who may be apprehensive moving forward with their moving plans.

5 Simple Graphs that Prove This is Not Like the Last Time

The housing crisis of 2008 left many people believing that recession and real estate are directly related. Today’s market conditions, however, are nothing like what brought down the housing market back then. This video shows just how different real estate today is compared to before and after the bubble years with 5 simple graphs. If you have hesitant buyers and sellers who think we may be headed for another crash, this is a must-share.

A Recession Does Not Equal a Housing Crisis

The economic slowdown and record unemployment rates due to COVID-19 have many fearing that another recession and housing crisis are inevitable. In this video, we go through the unique factors that led to the 2008 recession and real estate crash, and why today’s market is set up to help in our economic recovery.

This is a great video to help educate your clients on why today’s market is set up to lead America out of this economic slowdown and not into it like last time. Share a personalized version and get this important information out there today!

Housing by the Numbers

With everything that’s happened this year, there is still a lot of confusion about where the real estate market is headed. Therefore, there’s no better time to get ahead of your client’s worries and provide them with facts and insights from industry experts. This video does it all, all while helping to position you as a trusted advisor with their best interest in mind. 

Home Has a Whole New Meaning Today

The Coronavirus pandemic has stretched many homes to their maximum capacity. Having to wear many different hats-school, work, gym, retreat-many Americans may be bursting at the seams and considering a move to something that fits their needs better. With affordability at an all-time high, this a great time to let your clients know their buying power could help them get the house that fits all their needs.

Bottom Line

As video continues to elevate the way we digest information, it’s never been more important to start making it a part of your business. 

Whether you’re sharing them on social, creating ads or sending them in emails, video’s benefits are bountiful. And we’re not just talking about listing walkthroughs. 

From market updates on Youtube (like above) to Instagram stories and webinars, your clients will appreciate (and respond better to) this powerful tool. 

And with Personalized Video, you don’t even have to make them. This KCM Pro feature offers you the chance to benefit from all the perks without the costly or time-consuming drawbacks of creating your own. Try it out and see how it can improve your business today.