The #1 Video You Need to Record This Winter (Plus Script!)

Here’s the deal. Many homeowners wait until the spring to sell because, well, that’s the way it’s always been done. The logic is there. In the spring and summer, eager buyers come out in numbers, armed with pre-approved mortgages and ready to purchase. It’s definitely the most popular time to sell and buy, but that doesn’t mean it’s the most profitable.

Winter buyers mean business and the low inventory can help a home standout, sell faster and for more money.

We covered this topic in our blog post, The #1 Reason to List Your House in the Winter. Many of your clients think that waiting until the spring is best, and it’s up to you to let them know it could end up hurting more. More inventory means more competition. Remember your high school economics class? It’s a simple case of supply vs. demand.

Here’s how you can set the record straight: a video.

This is by far the best, fastest and easiest way to get this important message across to your clients. Easily share it on social media, embed it in an email or send through text message (if you’re cool like that).

We’ve recorded our own version (above) to show you how it’s done. Just plug your local market insights into our script and hit record.

Bottom Line

Your clients may be waiting to sell their home because of misinformation. In turn, this could hurt them in a spring and summer market. The easiest way to communicate this information is through a quick and simple video that you can share with all your followers.

Want to make it even easier? Download our pre-made script and create your own version of this video in minutes.

Many of your clients may be holding off on selling their home for months. It’s important you highlight these facts. In an already low-inventory market, selling in winter could mean a significant gain in equity with more serious buyers looking to make their move. Don’t let them make that mistake.