The Best Deals in Real Estate Right Now Are Hiding in Plain Sight
There’s one conversation every agent should be having with their buyers – especially those who’ve paused, hesitated, or feel stuck. It’s about new construction.
Because beneath the headlines on mortgage rates and affordability is a very real opportunity most buyers don’t even know exists.
Right now, 66% of builders are offering buyer incentives – the highest share in 5 years.
And the most common incentive? A straight-up price cut. According to the NAHB, 37% of builders cut prices last month – a trend that’s steadily been on the rise this year (see graph below):
Builders Are Cutting Prices and Incentivizing Buyers
Today, builders are reducing prices by an average of 5%. If you do the math, that’s $25,000 off a $500,000 home.
And many of those deals are already sitting on the market, waiting for buyers who are ready to take action.
So, Why Aren’t Buyers Jumping In Yet?
Because they haven’t heard about this from you.
And the truth is, unless you start the conversation, many buyers won’t even consider a new build, let alone understand the opportunity.
That makes this the moment to:
- Re-engage your paused buyers
- Explain how builder incentives work
- Open the door to more options they probably don’t know they have
Turn This into Your Advantage Without Extra Work
And hey – you don’t need a builder badge to bring real value to your buyers. You need a strategy.
Buyers (especially your move-up clients) are watching the market carefully. They want the right home, at the right price, without the chaos of bidding wars or fixer-uppers.
So, here’s how you help them make the right move:
- Show them where builders are offering incentives in your market
- Explain how a 5% price cut or seller-paid rate buydown impacts affordability
- Break down the pros and cons of new construction
- Guide them through timelines, features, and location comparisons
You can do all of this on your own – and many agents do. But if you’d rather not spend hours researching the market and creating content every week…
That’s literally what KCM does for you.
We find the data, craft the message, and package it with visuals and conversation scripts that make it easy to explain to your clients.
All you have to do is share it.
Move-Up Buyers Are Waiting
This is especially important if your database includes homeowners who’ve been thinking about selling but haven’t found the right next home.
New builds could be the solution.
With more builder inventory, less buyer competition, and major incentives in play, now’s the time to:
- Call your move-up buyers
- Post about local new build opportunities
- Email your database with what you’re seeing
- Start the conversation before they go directly to the builder
Bottom Line: Want Help Doing That Consistently?
That’s exactly what KCM Playbooks are built for.
We give you ready-to-use marketing content – emails, social posts, call and text scripts, videos, and more – all designed to help you have the most important conversations in your local market right now.
Try it free for 14 days and see how easy it is to stay top-of-mind, bring value to your clients, and grow your business as the expert advisor they trust.
