5 Tools for Real Estate Agents That Save Time and Deliver Results

Let’s get one thing straight. Your job is hard.

A successful real estate agent doesn’t only have to be a master of the market. They also need to be a master marketer. With only 24-hours in a day, it’s easy to feel pulled in a million directions.

It’s important to remember one thing.

Why did you get into this business in the first place?

It probably wasn’t because you were passionate about email campaigns and spreadsheets, right?

Yet, those not so fun parts of the job are necessary for success.

If you feel like you’re not spending enough time on what matters most-helping families achieve their homeownership dreams-then here are some tools that can help you prioritize right.


There are a lot of CRM systems out there. There are not, however, a lot of CRM systems that are 100% built for real estate agents. 

Enter, BoomTown. 

This tool helps manage the complicated marketing operations that, let’s be honest, you probably don’t have the time or expertise to dominate.

Plus, you don’t need to alter email templates or integrate other systems. 

It’s made for agents and covers important marketing strategy areas like:

  • CRM
  • Lead Generation
  • Marketing Automation
  • Lead Qualification
  • Pipeline Management
  • Websites

If you want a tool that helps with lead management and contact, BoomTown could be a great option. 

Tom Ferry

With an army of more than 150 real estate coaches, Tom Ferry is a leading voice in how to be more successful in real estate. 

His coaching system is top-rated, his conferences repeatedly sellout, and his agent success stories are at 30,000 and counting. 

Tom Ferry’s coaching program focuses on creating a system that works for you while prioritizing in all the right places and providing many resources to help increase lead generation, conversion and success. 

Maybe you hit a wall with your GCI and want to take your business to the next level. Maybe you’re new to real estate and need help getting off the ground. Whatever your motivation, Tom Ferry and his coaches help thousands of agents like you step up their game. 

“Joining coaching was the absolute best decision I made for my career. I started coaching in August and saw my GCI double compared to the first half of the year in just 4 months.” – Keri White


Marketing is evolving. And although plain old text emails are still an effective tool, you may have better luck combining it with this medium: video. 

Bombomb is an easy-to-use system that allows you to create and send video through email.

Whether it’s a one-time response or a drip campaign, this can be a key tool for reaching the audience you’re missing. We all know video is the future of marketing, and BombBomb makes it easy to get face-to-face with all your clients.  

Plus, if you’re not great behind-the-camera, their new feature Prompt allows you to turn your phone or computer into a teleprompter that records while you read. 

BombBomb is a great tool for real estate agents that want to upgrade their email strategy or break into video marketing but need some help getting started.


Do you struggle to find leads? Are your efforts on Zillow and Facebook going cold?

RedX is a lead generating system that gives you access to a database of names and phone numbers.

Their system makes it easy to categorize your leads so you can prioritize what matters most. No more time wasted prospecting active or relisted properties.  They even sort out the ones on the Do-Not-Call list. 

Depending on the market you want to target, you can choose from their menu of options including:

  • FSBOs
  • Expireds
  • Geoleads
  • FRBOs
  • Preforeclosure

One of the biggest benefits is that it also helps organize your leads. As you probably know, sometimes half the battle with prospecting is sorting through messy databases and spreadsheets to find what you’re actually looking for.

Plus, you get a 15% discount on RedX if you’re a Keeping Current Matters member.

Keeping Current Matters

A real estate agent staying current on the market is as important as a meteorologist knowing the weather. People look to you to know what’s happening or what’s going to happen, and it’s one of your biggest strengths when helping people buy and sell homes. 

As the name suggests, Keeping Current Matters is all about just that. 

We take complicated market insights and real estate news and turn it into digestable content that’s great for agents to know and easy for clients to understand. 

Plus, KCM content is easily shareable to platforms like email, Facebook, LinkedIn, and more. 

This is a great tool for agents looking to build their brand by establishing themselves as a market expert while also getting tons of resources along with it. 

Bottom Line

Do you struggle with prioritization in your day-to-day operations? With so many different elements of a business to manage, it can be hard to know where it’s best to spend your time. 

At the end of the day, convenience always costs something. You just need to figure out where you need the most help and allocate the proper time and money to get you to where you want to be.

Thankfully, there are tons of tools to help real estate agents like you maximize your success. That way, you can focus more time on becoming a master of your local market and helping families make powerful and confident decisions when buying and selling their homes.

Take KCM, for instance. If you struggle to stay on top of market news, posting to social media, or staying consistent with your communication to clients, this could be an invaluable tool for you. From personalized blogs to agent resources and social-ready content, Keeping Current Matters covers many of the areas agents struggle with most. Learn more about how we’re changing the way real estate agents talk to their clients.