Buyers Are Back in Control. Do Your Clients Know What’s at Stake?
Remember when homes were flying off the market in a matter of hours? Of course you do. That pace left a lot of would-be buyers (and agents) in the dust. But today’s market? It’s slowed down – and that shift is exactly the opportunity your clients have been waiting for.
And if you’re not talking to them about it, someone else will.
A few years ago, buying a home meant competing with dozens of offers, bidding over asking, and making decisions in minutes. It wasn’t just stressful; it was often paralyzing. And it led many buyers to give up.
The Market Has Shifted: Buyers Have More Time
But here’s the update your database needs to hear from you right now: that market is gone.
According to Realtor.com, the average home is now sitting for 58 days. That’s a full week longer than this time last year, and nearly twice as long as during the pandemic-era frenzy (see graph below):
That means your buyers have something they haven’t had in years: time.
- Time to weigh their options.
- Time to negotiate.
- Time to breathe.
Why This Matters for Your Database
And while this slower pace may seem subtle, it’s a game changer — especially for buyers who paused their search when things felt too chaotic to keep up.
So why is talking about this time such a key conversation to have right now?
A Key Conversation to Have Right Now
Because many of your buyers don’t realize how much the market has shifted. They’re still assuming today’s pace is the past, and they’re assuming the pressure is still on.
Your job is to reset their expectations and give them confidence to re-engage with better timing, more negotiating power, and a lower risk of overpaying.
What You Can Say to Buyers Today
Here’s what you can say:
- “Homes aren’t selling in hours anymore — you’ve got more time.”
- “This slower pace means more choices and less competition.”
- “If the frenzy burned you out, now’s your chance to come back in. The waters are truly calmer.”
Make Sure You’re the Expert Buyers Turn To
This isn’t about trying to force people into buying before they’re ready. It’s about being the first voice they hear when they start wondering if it’s time again.
Because even if they’re not asking you about the market — they’re watching it. And a lot of them are silently thinking it might be time to jump back in.
And if you’re the one who shows them what’s really changed with data, visuals, and facts (and how it all benefits them), you’ll be the agent they trust to help them move forward, whether that’s right now or down the line.
And the truth is, you don’t have to build that message from scratch. KCM has already done the research, written the talking points and scripts, and given you the visuals to show you’re the expert. That way, you can have the most high-impact conversations that convert in your market.
Bottom Line: Put KCM Playbooks to Work for You
Want help doing this simply, effectively, and consistently?
That’s exactly what KCM Playbooks were built for.
- Ready-to-send market content
- Scripts, talking points, and visuals tailored to relevant market topics
- Strategies to help you re-engage your database with confidence
Try them free for 14 days and unlock the tools to turn insights into action.
