Enhancing Your Next Open House
With all of this down, how can you make your open house even more impactful? Remember you want to be the trusted advisor and resource.
At KCM, we offer a wealth of information perfect for an Open House, such as printable Infographics and key slides from our Monthly Market Report and of course the Buyer Guide. We also sort topics and audiences, like in the Buyer Category that features the top blog posts, guides, and graphics to target prospects and clients with this status.
Consider the following approaches or a combination of them:
Some agents have found printing up key slides and visuals, placing them in an inexpensive plexiglass holder and placing them around the home to be very helpful. As a prospect tours the home they will come across these insightful pieces of information, not only educating them but reminding them of your expertise in the market.
You can find up-to-date graphics and visuals to use at your next open house in the ‘Categories’ section of the KCM Member Area.
View a sample of some infographics from our Professional Visuals.
A great centralized location to keep printed information about the home and neighborhood, an informative Buyer Guide, and a way to capture each visitor’s contact information for follow up makes this approach especially effective. The Buyer Guide from KCM comes personalized with your contact information and can be printed so that each visitor can take with them. The kitchen island counter space or dining room table could make a good central station.
The Digital Connection
Taking advantage of technology is another option. Consider uploading a slideshow of visuals to an iPad or creating a short video using a combination of local data and slides from the latest Monthly Market Report and displaying it during the open house.
The bottom line is if you’re looking to enhance your next open house, there are many resources at your fingertips. And a KCM Membership can help! Here’s a quick recap of what we have available for you:
There you have it. Now get out there and use these tips and tools to implement KCM and enhance your Open House!