how agents can calm fears in real estate market 2022

4 Simple Ways to Calm Fear in Your Market

There are a lot of questions about real estate on everyone’s minds right now.

That feeling of uncertainty may be driving anxiety in your market, and even worse, spreading fear that a housing crisis is on the horizon.

However, you still have one very important tool you can use to help your clients through this: communication.

By starting conversations, sharing important insights and providing market updates, you’re replacing fear with facts. And when these uncertain times pass, you’ll be remembered as the real estate agent who went above and beyond to help their community through this.

Here’s how you can dismantle fear, be a voice of reason and keep your clients informed in these uncertain times.

Stay Educated

If you want to be able to answer your client’s toughest questions right now, you have to know the answers.

And with the market changing quickly, that means constantly keeping your finger on the pulse of what’s happening in the housing market.
But even more than that, you also have to really understand it to be able to explain it to your clients. That means not only having an opinion but a relevant, data-based opinion that’s rooted in expert insights.

Pro tip: Sign up for the KCM Daily Blog so you get the latest insights delivered directly to your inbox daily. It’s the easiest way to keep you and your clients informed. Plus, it’s totally free.

Stay Engaged

If there’s ever been a more important time to stay engaged with your clients, it’s now.

This isn’t about sales. It’s about building relationships, confronting concerns and making sure your clients know you have their back.
Make calls, send emails and drive engagement by asking questions on your social media platforms.

As a real estate agent, you’re a fixture in your community. By simply calling to check in on clients, sending texts or emails asking if anyone needs help or sharing important market insights, you’re showing you genuinely care about their well-being.

Pro tip: make sure you’re prepared to answer the tough questions by checking out our resource page for real estate agents. This is a free go-to source that’s constantly updated with the latest insights your clients need to hear from you.

Share Visuals

As the trusted advisor, your sphere of influence is looking to you to answer some tough questions, even if they aren’t openly asking them.

A picture says a thousand words, and visuals are the single best way to communicate data and hard facts as well as build confidence in your sphere.

Here’s how to do it:

  1. Go to the recent blog The 4 Biggest Questions Every Agent Needs to be Able to Answer this Summer.
  2. Save the visuals to your desktop or phone.
  3. Copy and paste talking points from each of the talking points or take screenshots of the different sections.
  4. Create a new Instagram or Facebook post or story.
  5. Upload a visual and insert copy from the article into the caption.
  6. Publish and repeat.

You can see how other agents are using KCM Social Graphics to do this in the examples below.

Pro tip: Make sure to tag @keepingcurrentmatters or #keepingcurrentmatters when you share on social media!

Create Videos

In times of uncertainty, people flock to brands or companies they not only like but trust.

And the best way to prove to buyers and sellers that you’re the most likable and trustworthy real estate professional in your market is to create videos.

“We have to say to ourselves, I’m in business and my business it to connect with people, to build my brand, to gain trust, to gain loyalty and ultimately become the one that they choose,” said Tom Ferry, #1 ranked real estate coach, entrepreneur & speaker. “And since 81% of consumers are saying video is the thing that I want, we just have to simply get in the game.”

See how L.A.-based agent Keri White is doing it using RealTalk by KCM™, the first all-in-one video creator for real estate agents that let’s you create market updates in minutes.

Remember, this isn’t the time to be camera shy. Getting in the habit of sharing weekly market updates and real estate insights that educate and motivate your clients could make or break your business right now.

But most importantly, it can help you connect with your followers, build an audience and correct a lot of the misinformation surrounding today’s housing market. Plus, RealTalk makes it extra easy with a built-in teleprompter, weekly market update scripts, and automatically generated visuals so all you have to do is shoot and share.

Bottom Line

With all the uncertainty surrounding today’s housing market, people are searching for answers about where everything is headed.

This is an important time to connect and correct any misinformation with research-backed facts so when everything is said and done, you stand out as a real estate expert.

Staying up-to-date on what’s happening in the market, consistently sharing the those insights and creating videos are the best ways to position yourself as the most professional and trustworthy agent in your market.

By getting in the habit of taking all those actions, you’re setting your business up for growth no matter what happens in real estate in the near or far future.
KCM gives you everything you need to educate yourself and your clients about today’s market like social media graphics, personalized blogs, videos, and more. Learn more today.