So what we know is email users don’t like too many emails and most companies don’t send enough. That’s a great place to start.
As a general rule of thumb, it doesn’t hurt to send your recipients 1-2 emails per month. Some great email ideas for real estate agents are monthly listings roundups, newsletters, event invitations or neighborhood news. It’s frequent enough to stay on the mind without being too annoying.
Even more than volume, you want to make sure you’re sending personalized emails to personalized lists. More on that later.
Once you get the big mistakes out of the way, the next big hurdle can be figuring out what to say. Tone and language play a big part in building digital relationships and appealing to a wide audience.
Never fear. We’ve put together some basic email templates so you can spend more time helping people make powerful and confident home decisions and less on figuring out a good subject. Click the button to download them.