Your relevant, captivating information will answer a lot of questions for your clients and prospects, but it will also generate questions. This enables you to have a meaningful dialogue with your target market.
The more you engage people in conversation, the more likely they are to contact you for their real estate needs. Content marketing fosters these conversations, which are the backbone of any relationship.
Additionally, research shows that 70% of consumers believe that organizations providing custom content are interested in building good relationships with them, and 78% of consumers prefer getting to know a company via articles rather than ads.
Think about how you feel when you read a magazine or online content. Do you put more trust in the ads you see or in the content you read? Your clients are no different.