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How to Reclaim the Narrative in a Shifting Market

Free Resource Page

Choose Your Topic:

  • Why Homeownership Matters

  • Forecasting Home Sales & Prices in 2019

  • Recession Economic Slowdown

  • Price to Sell Immediately (PTSI)

  • Establishing Trust in a Shifting Market

In light of our recent Facebook Live video and the ongoing conversation around the current housing market’s greatest challenges, we have created a list of resources just for real estate professionals. 

Below, we’ve compiled a list of recent blog posts, guides, and infographics published by KCM to help you establish trust and reclaim the narrative with your business.

These resources can be used with your clients, on social media or for your own sake as you take the time to better understand and educate your clients on this housing market.

These articles are available through our free, daily KCM Blog subscription and can be personalized with your brand for sharing by becoming a KCM Member. Sign up for a 14-day free trial to access these and more powerful tools and resources.

We hope that you will be able to use these articles to help you and your clients make powerful and confident decisions when buying or selling a home.

– The KCM Crew

Why Homeownership Matters

Owning a home has great financial benefits, yet many continue to rent because they don’t believe they can afford to purchase a home of their own or believe the need for homeownership is a thing of the past!

The following collection of blog posts and infographics clearly demonstrate that owning your home has many emotional, social, and financial benefits that cannot be achieved by renting.

Let’s educate the market on why #homeownershipmatters.

Home Buyer Demand Will Be Strong for Years to Come | Keeping Current Matters
abril 10, 2019

La demanda de los compradores de casa será fuerte en los años venideros

(English) There has been a lot written about millennials and their preference to live in city centers above their favorite pizza place. Some have even gone so far as to say that millennials are a “Renter-Generation”.
Homeownership is a Cornerstone of the American Dream | Keeping Current Matters
marzo 14, 2019

La propiedad de la vivienda es la piedra angular del sueño americano

Why Homeownership Matters Now More Than Ever | Keeping Current Matters
febrero 13, 2019

Porqué la propiedad de la vivienda importa ahora más que nunca

The Importance of Homeownership to the American Dream | Keeping Current Matters
enero 23, 2019

La importancia del sueño americano sigue siendo poderosa

Homeownership Remains a Huge Part of the American Dream | Keeping Current Matters
diciembre 19, 2018

La propiedad de la vivienda sigue siendo una gran parte del sueño americano

The True Cost of NOT Owning Your Home | Keeping Current Matters
octubre 8, 2018

El verdadero costo de NO ser propietario de su casa

junio 1, 2018

Razones principales para ser dueño de su casa [infografía]

The Benefits of Homeownership Go Beyond the Financial| Keeping Current Matters
enero 3, 2018

Los beneficios de ser propietario de vivienda van más allá del aspecto financiero

Want to share a personalized version of these blog posts or infographics that automatically include your name, branding, and contact information?

Click here to learn more about KCM’s most popular feature, Personalized Posts.

Forecasting Home Sales & Prices in 2019

Buyers and sellers are confused by headlines that seem to change drastically every single day.

With blogs and visuals, you can simply and effectively explain to your clients what the experts are saying and where they believe home prices and sales will be heading this year.

3 Graphs that Show What You Need to Know About Today's Real Estate Market | Keeping Current Matters
abril 4, 2019

3 gráficas que muestran lo que usted necesita saber sobre el mercado de bienes raices actual

El mercado de la vivienda ha sido un tema candente en las noticias ultimamente. Dependiendo de que medio de comunicación usted mira, ¡Puede empezar a ser un poco confuso de entender realmente que es lo que esta pasando con las tasas de interés y los precios de las casas!
Home Prices Up 5.73% Across the Country! [INFOGRAPHIC] | Keeping Current Matters
marzo 1, 2019

Los precios de las viviendas aumentaron 5.73 % a través del país [Infografía]

No Worries… Home Prices Coming in for a SOFT Landing | Keeping Current Matters
febrero 28, 2019

Sin preocupaciones… Los precios de las viviendas están entrando con un aterrizaje SUAVE

Why A Normal Market is Just What We Need | Keeping Current Matters
febrero 20, 2019

Por qué un mercado normal es justo lo que necesitamos

2019 Will Be a Great Year for Buyers AND Sellers | Keeping Current Matters
febrero 19, 2019

2019 será un gran año para los compradores Y vendedores

How Will Home Sales Measure Up Next Year? | Keeping Current Matters
noviembre 1, 2018

¿Qué nivel alcanzarán las ventas de las casas el próximo año?

How Will Home Sales Measure Up Next Year? | Keeping Current Matters

How do you educate yourself with the latest information and communicate those insights clearly and effectively to your clients?

KCM’s Monthly Market Report, a new video each month available to Members, highlights what’s happening in the real estate market and why.

KCM Members also have access to a toolkit of powerful real estate charts, graphs and other visuals to boost your presentations and marketing materials.

Recession Economic Slowdown

There are many articles talking about a future recession. Are we entering a recession or just seeing an economic slowdown? When do the experts believe the next recession will happen?

To get a better understanding, read this blog post and listen to our free webinar that explains the forecast and the effect on the housing market.

Strength of the Economy Is Surprising the Experts | Keeping Current Matters
enero 30, 2020

La fortaleza de la economía está sorprendiendo a los expertos

Actualmente estamos en la recuperación económica mas larga de la historia de los Estados Unidos. Esto ha hecho que algunos pidan a los expertos que pronostiquen cuándo se producirá la próxima desaceleración económica (recesión). Hace dos años, el 67 % de los economistas encuestados por el Wall Street Journal (WSJ por sus siglas en inglés) para la encuesta del pronóstico económico predijeron que tendríamos una a mas tardar a finales de este año (2020). El mismo estudio realizado apenas tres meses atrás mostró que más de un tercio de los economistas todavía veían una desaceleración económica a la vuelta de la esquina.
This is Not 2008 All Over Again: The Mortgage Lending Factor | Keeping Current Matters
noviembre 14, 2019

Esto no es 2008 de nuevo: El factor de préstamo hipotecario 

A Recession Does Not Equal a Housing Crisis [INFOGRAPHIC] | Keeping Current Matters
agosto 30, 2019

Recesión no es igual a crisis de la vivienda [Infografía]

Homebuyers Shouldn’t Worry About 2008 All Over Again | Keeping Current Matters
abril 2, 2019

Los compradores de vivienda no deberían preocuparse por revivir 2008

The Enormous Divide Between the Headline and the Truth | Keeping Current Matters
marzo 26, 2019

La enorme brecha entre el titular y la verdad [webinar gratuito]

Watch the Replay

Free Webinar

Why the Housing Market Will Survive the Next Economic Slowdown

GOOD agents know how to deliver good news, but GREAT agents know how to deliver difficult news. Economists and experts have forecasted a slowdown in the economy to come, and this webinar provides you with the tools and information necessary to prepare for what’s around the corner.

Get the Slides

Price to Sell Immediately (PTSI)

Homeowners last year had the opportunity to price their houses higher and let the market catch up, but this is changing!

Homeowners need to price their house right from the beginning. In a changing market, first impressions count!

As a real estate professional, you need to be prepared to have this conversation at your listing appointments, learn how to be ready with our 5 Elements of the Perfect Listing Presentation eGuide.

marzo 21, 2019

¿Tiene su casa un precio para que se venda inmediatamente?

En el mercado de bienes raíces actual, con más casas llegando el mercado todos los días y con compradores ansiosos buscando por la casa de sus sueños, establecer el precio adecuado para su casa es una de las cosas más importantes que usted puede hacer.
How To List Your Home for the Best Price | Keeping Current Matters
febrero 12, 2019

Cómo poner su casa a la venta al mejor precio

Selling Your Home? Make Sure the Price is Right! | Keeping Current Matters
enero 16, 2019

¿Vendiendo su casa? ¡Asegúrese que el precio es correcto!

Free PDF Download

5 Elements of the Perfect Listing Presentation

Every real estate agent must have a listing presentation—one that can set the right price and build the necessary trust in the seller. Find out how to make your own Perfect Listing Presentation in this eGuide.

Get the Guide

Establishing Trust in a Shifting Market

There are 3 questions you need to know how to answer in a Shifting Real Estate Market:

  1. What is happening in the market?
  2. Why is happening?
  3. How simply and effectively can you explain it to your customers?

To get the answers to these questions, download the How to Succeed in a Shifting Real Estate Market eGuide and get our daily blog to keep current with the latest information.

3 Things You Need in a Shifting Real Estate Market | Keeping Current Matters
enero 24, 2019

3 cosas que usted necesita en un mercado cambiante de bienes raíces

Si usted está pensando en vender su casa o comprar su casa, los titulares de hoy de bienes raíces pueden ser confusos – tal vez incluso preocupantes. ¿Qué es lo que realmente está sucediendo con las tasas hipotecarias? ¿Está el valor de las casas cayendo o simplemente están aumentando a un ritmo más lento?  ¿Qué impacto tendrá la economía en el mercado de bienes raíces?

Free PDF Download

How to Succeed in a Shifting Real Estate Market

The role of the real estate agent has changed forever. How are you preparing to succeed in this new environment? This eGuide covers how this change redefines the role of a real estate advisor and the 3 steps agents must take to succeed in this New Market Reality.

Get the Guide



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(English) Top Real Estate Videos of 2019 (So Far) (English) Ask the Agent: What Keeps You Up At Night? Desplazarse hacia arriba