The 2024 market was a challenging one for sure. But it’s a new year and now’s the time to get ready for what you can accomplish over the next 12 months.  

Because the fact of the matter is, the real estate market has changed, and you need to adapt with it. There’s an opportunity in front of you to do things differently, put new business strategies into action, and reignite your passion to help buyers and sellers realize the dreams that many put on hold last year.  

So ask yourself, “What are you going to do this year to fuel growth in your business?”  

Don’t leave your success to chance. Be proactive, open to fresh ideas, and enthusiastic about the impact you can make in your business and on your clients’ lives in the year ahead.  

Ready to get fired up and get things done? Here are the top 5 ways to succeed in 2025.  

Top performing real estate agents consider video one of the best tools in their toolboxes. Why? Because 73% of homeowners say they are more likely to list with an agent who uses video.  

That’s why getting out of your comfort zone and on camera is one of the smartest investments you can make for your time, your effort, and your business.  

Step one: figure out what you’re going to say. This is the hardest part of video, so begin by answering common questions you get from clients and prospects. This will position you as an authority on the topic. If your clients are asking about what’s going to happen with home prices or mortgage rates, try recording a video about what the experts say is ahead for the 2025 housing market.  

Before you hit record, practice a few times in the mirror or in your car. Remember, perfection isn’t the goal. The more authentically you show up, the more buyers and sellers will connect with you and trust what you have to say. To make recording video as easy as possible, try out RealTalk by KCM, an all-in-one video solution with pre-written scripts you can customize.  

Ever had a day without a set plan, and by the end of it, you weren’t sure what you did and it kinda felt like a waste? In real estate, you don’t have any days to spare. 

That’s why it’s important to set goals with clear milestones and create a plan of action to achieve them. Decide how many videos you want to post each week, how many people you want to reach out to per day, and how much time you want to dedicate to emails, learning and development, and social media. Then, map out a schedule that includes blocks of time for each activity.  

For example, make the first half of your day office hours, with specific chunks of time blocked on your calendar for phone calls, emails, posting on social, and recording videos. Reserve any time after lunch for showings, client meetings, networking events, and door knocking. Whatever your schedule looks like, make sure it’s realistic so you’ll stick with it.  

And don’t stress about having every second of your day accounted for. A plan is about consistency, direction, and purpose. Over time, it’ll also give you an idea of what’s working in your business and what’s not, so you can adjust your strategy accordingly.  

In an industry like real estate, where both the market and client needs are constantly changing, what worked one day may not work the next. And no matter how many years you’ve been at it or how many homes you’ve sold, there’s always room for growth and improvement.  

That’s why one of the most impactful things you can do for your business is adopt a growth mindset. The good news is, it’s never been easier to do exactly that. From YouTube and podcasts to newsletters, webinars, conferences, and the KCM blog, there’s a wealth of knowledge out there that you can tap into. 

But don’t stop there. Take what you learn and apply it. Experiment with different hooks on social and video to see which ones perform best, try out new lead generation tactics, and ask other agents in your circle for advice. When you see the returns in your business, you’ll thank yourself for putting in the work. 

Highly successful real estate agents have one major thing in common: they’re market experts. You won’t become an expert overnight, but by staying on top of trends, national forecasts, and local insights, you’ll position yourself as a leading specialist your clients will turn to and refer to their friends and family.   

Start by incorporating the latest market insights into your daily routine, whether that’s watching the KCM Monthly Market Report while you have your morning coffee or listening to a podcast on your way to a showing. The more you understand about the market, the more helpful and reliable you’ll be for your clients.  

Another big piece of being a market expert is preparation. Agents who show up prepared gain credibility and trust that pays off in the short and long term. Make sure you stay up to date on exactly what’s happening, so you can explain both national and local trends. That way, when clients come to you with questions or you get pitched a curveball, you’ll have the confidence and knowledge to handle it as a trusted expert.  

Your mindset is just as important to your success as planning and setting goals for the year. So don’t let 2024’s complex market hold you back.  

Instead, take what you learned and use it to transform your business by applying these key strategies for success.  

The best way to do that is to sign up for our ACT for Success: The Modern Agent’s Blueprint. Learn how to build authority, deepen connections, and earn trust with your buyers and sellers — in less than 30 minutes in this free, on-demand video series that helps you turn prospects into loyal clients.  

Start 2025 with the tools you need to take action and drive results in your business. Sign up for this free video training today.