15 New Year’s Resolutions for Real Estate Agents in 2025

The best way to create momentum for the new year is simple: pick up the phone and start dialing. Whether you’re reaching out to new leads, reconnecting with past clients, or nurturing relationships within your sphere of influence, phone calls are one of the most personal ways to connect if you can’t meet face to face. 

Commit one hour each day to making calls. And hold yourself accountable by adding a time block to your calendar for you to do exactly that. Staying consistent with this small daily habit can lead to big results over time. 

Just be mindful that you don’t contact anyone on the Do-Not-Call Registry unless you have a prior relationship with them. Check out this helpful article from REDX to learn more.   

Social media is an essential part of building your brand. With millennials making up the lion’s share of new homebuyers, you best believe they’re checking out your social media. Plus, posting on social once a day isn’t just a great tactic for establishing your brand, it’ll also help you become the go-to expert in your local market. 

Don’t have time to go digging for new content? A Keeping Current Matters membership includes videos, visuals, and blogs that make it easy to share to Instagram, Facebook, LinkedIn, and more. 

There’s no denying video is an invaluable tool for connecting with your sphere — anytime, anywhere. Top agents are constantly using video to build their businesses. If you’re not doing this yet, you are missing out on key opportunities to reach potential clients. 

From regular market updates and virtual listing tours to expert buyer and seller advice, video content not only drives engagement, but also helps you showcase authenticity — a quality that connects deeply with today’s prospects. 

And consider this: 73% of homeowners say they’re more likely to list with an agent who uses video. 

If you’re not sure where to begin, get the competitive edge with RealTalk by KCM and start making professional real estate videos in minutes. All you have to do is read one of the pre-written scripts and share. 

Want to do 25% more in GCI? Need more work/life balance?  

Start visualizing the year you want to have and set your goals now. Make a list and craft an action plan to achieve each goal. No matter how big or small, this will help you stay on track and keep your top priorities top of mind. 

Forming relationships with businesses in your community is a powerful way to expand your influence, build rapport, and stay on a prospect’s radar. 

For example, try partnering up with a local hardware store to offer discounts or coupons to your buyers and sellers. The same goes for painters, plumbers, electricians, or other professionals new homeowners often need. Most small businesses will be thrilled to partner with you to promote their business. It’s a win-win. 

This strategy will help you to create genuine, long-lasting relationships, which are a vital part of lead generation. When you prioritize your community, your business will naturally grow, too.  

Webinars are one of the most convenient and effective ways to learn something new. They’re accessible from anywhere, often free, and typically under 60 minutes, making them a low-cost, low-commitment option for ongoing education. 

As you plan for 2025, take a moment to identify the skills or areas you’d like to improve. Then, seek out webinars that can help bridge your knowledge gaps and set you up for success. With so many resources at your fingertips, leveling up your expertise has never been easier. Start by checking out Boomtown, Tom Ferry, Jared James, and KCM, so you can be the market expert. 

If it’s been a while since you last updated your sphere of influence, make this one of your first tasks of the new year.  

Not only will you avoid spending time chasing leads that aren’t relevant, but you’ll probably add some that could turn into new business, too. 

If your lead generation efforts felt a bit lean last year, now is the perfect time to ramp up your digital marketing strategy. Consider taking a course to sharpen your skills or stepping up your social media game by posting regular market update videos using RealTalk by KCM™. Small, consistent changes like these can have a big impact, and will help you attract more leads to make this year a standout for your business. 

Kick off the new year with confidence by investing in an updated headshot.  

Your headshot is one of the first things people notice, so an amateur or super outdated photo can send the wrong message: inauthenticity and unprofessionalism. So, make your first impression count with a branded photo that communicates you’re the professional people can trust.  

Blogs have come a long way from recipes and personal diaries. They’re now a huge and integral part of every small business’ marketing strategy – including real estate. 

A well-maintained blog is an inexpensive way to drive traffic to your website, improve customer engagement, and build trust with your audience in a more personal and conversational way. 

While the idea of starting a blog is easy, the execution can be intimidating and time-consuming. For inspiration about where to start, sign up for the KCM blog digest. The content is delivered daily, covers the most relevant housing market topics, and can be a great way to get the benefits of a blog without the hassle of actually writing them. 

Wake up, shower, coffee, protein shake, and you’re out the door. Does this sound familiar? 

Sometimes you convince yourself that those extra 30 minutes of sleep matter more than anything else. In reality, they may be hurting you more than they help. 

If you look at the habits of highly successful real estate agents, a morning routine is an important part of staying productive, organized, and energized. 

Feeling a little rusty on your marketing strategy? Could your scripts use a boost? A conference could be just what you need. 

Conferences are a solid way to stay up to date on real estate trends while getting your face out there, rubbing elbows with top agents, and learning how to re-energize your sales strategy. Even better, many conferences and workshops have now have a virtual option, so you can access the education you need without the hassle or expense of travel. 

You probably know all too well that agents spend a lot of time in the car. 

But are you capitalizing on those minutes driving to and from showings and back again? 

If you’re not, podcasts can be a great way to maximize productivity without adding one more thing to your to-do list. Whether you’re looking for a laugh or a new marketing strategy, podcasts offer a little bit of something for every real estate agent. 

KCM Members have a shortcut to staying on top of industry trends by listening to the daily market update blog each morning. Give it a listen to jumpstart your day.  

If you’re going to excel as a trusted advisor and problem-solving agent, staying on top of market trends and news is critical. Because knowing what’s going on in the industry and being able to explain it is what gives you an edge over the competition and builds trust with your clients. 

A great jumping off point is the KCM Monthly Market Report, a 25- to 30-minute snippet about what’s happening in the market, along with why and how it will affect your business – and how to take action. It’s one of the best tools agents have for understanding what the experts are saying and how you can communicate that to your sphere.  

Email marketing is often one of the most crucial yet overlooked parts of a business’ marketing. If done right, you can convert leads faster than a snap of the fingers. If not, you could send probably future clients running to the competition.

This new year, go through your email marketing and see where you could refresh your content. Sometimes changing out some wording and adding a new signature is all they need.

Whatever you do, just avoid these 7 email mistakes that could be costing you clients.