Here’s something you might relate to: we had a hard time figuring out where and how TikTok fit into our social media marketing strategy.
We knew we needed to be on it. But we couldn’t quite figure out the type of videos that would represent our brand best while also resonating with our audience. Once we had an idea of what that looked like, we took the plunge. And then we posted a video that got 64K views in less than 24 hours. Just like that.
Here are our biggest learnings so real estate agents can crush TikTok too. And no, you don’t have to do a dance. We promise.
Create a business profile
Just like any other social platform, business profiles are designed specifically to help your brand and company grow more.
And TikTok is no different. Their business profiles are full of features that can help make your life easier and your posts more successful (even viral).
Here are some of the biggest perks of TikTok business profiles:
Ability to run paid ads
Real-time performance tracking
Access to analytics
Option to drive traffic to an external website (once you reach 1000 followers)
Just remember that your business profile is there for business reasons. Keep your content professional and be mindful of what you’re viewing on which profile.
Create content that provides value
People love content that not only entertains but educates too. Don’t let TikTok’s reputation fool you. The social platform is stock full of value-based content that covers just about every passion, hobby or interest you can think of.
So, the first and foremost way to get someone to watch your TikTok content is to lean into what you know best: real estate. And trust us, there are a lot of people that have a lot of questions about what’s happening in the housing market right now.
Any agent can do this easily by creating videos that:
Answer common buyer & seller questions
Bust real estate myths
Tackle topical market insights
Cover local & national housing market updates
Just like on Instagram Stories, how much pizzazz you add to that value is up to you. But remember this: if you give the people what they want, they will come back for more.
Pro tip: this is also the same strategy we use for Instagram Reels so you can double up your content for both platforms!
If you read our article The #1 Way to Grow Your Instagram Followers, you know that hashtags are key to getting your content in front of more eyes. Without them, your posts will only be visible to your followers or any other people that randomly happen upon your public profile.
The same goes for TikTok. If you want to get your name, your brand, and your business out there, hashtags are the best way to do it. For example, the viral video we created used some of these: #realtorlife, #realestate, #housingnews, and #housingmarket.
If you want to tap into your local market, putting your city name in them will do the trick. Also, look at what other agents are using in your area to capitalize on those hashtags too.
As a rule of thumb, use at least 5 and no more than 10 hashtags to help your content get more views.
Don’t underestimate the caption
Captions for social platforms can play a lot of different parts. They can bring context. They can tell stories. They can boost engagement. And most of all, they can be a seriously misunderstood and underutilized tool on TikTok.
It’s a video platform, after all. How important can a caption be?
What’s important to remember is that everyone digests content differently. Think of them as “glasses for your ears.”
A recent study by Verizon and Publicis found that 92% of consumers watch videos with the sound off and 50% rely on captions, making it imperative that you create TikTok videos that are optimized for silent viewing.
Also, similar to hashtags, captions offer a chance for your posts to get more views, followers and brand reach.
it establishes you as a knowledgeable authority and resource in your area of expertise.
Nobody likes to be sold to…but they do love to be educated. Especially when it comes to making a big life decision like buying or selling a home.
If we can go viral on TikTok, you can too.
The social platform responsible for entertaining many of us through the pandemic has now become an important digital marketing tool for all businesses. Plus, it’s only expected to grow in popularity.
Want the market insights and visuals to start making impactful real estate TikTok content like us? Sign up for a 14-day free trial of KCM and get access to the same housing market insights and visuals that we use.