The Biggest Real Estate Marketing Trends for 2021
(Plus How to Use Them to Get More Clients)
As we all know, there isn’t a snap-your-fingers solution to marketing.
Trends come and go. Some work and many end up going out of style as quickly as they came in.
So, before you go and create a TikTok account, let’s take a look at the biggest real estate marketing trends for 2021 that are not only here to stay, but will change the way you do business for years to come.
Be the Market Expert
Today’s housing market is a hot-button issue in the media, which means that clearing up all that confusion and uncertainty falls on the shoulders of…you guessed it: agents.
Before you panic: this is actually a GOOD thing.
Many agents avoid bringing up scary words like “foreclosure crisis” and “recession” for fear that it will panic clients. In reality, doing so helps build trust, establishes your value and, you guessed it, shows you’re a market expert.
So, on top of strutting your marketing plan and advanced negotiating skills in a buyer or seller presentation: seize the opportunity to talk about mortgage rates, equity, price appreciation, etc.
Don’t have time to scour the internet for real estate news? No biggie! Try signing up for the KCM Daily Blog and get the latest housing market news and insights delivered directly to your inbox 5 days a week. Plus, it’s free!
Make Your Marketing Content Hyper-Relevant
After the year we just had, it’s hard to imagine life B.C. (Before Covid).
Therefore, if you want to be on-trend, your marketing content has to reflect this. Tone-deaf and out-of-date isn’t going to cut it in 2021.
So, how do you make your marketing content hyper-relevant? You fill it with insights and data that shows rather than tells clients what’s happening in the market.
For example, let’s look at this listing presentation slide:
By adding a simple graphic, you’re presenting extremely valuable information in a visually pleasing way. Which is important, because according to a study by 3M, visuals also make presentations 43% more persuasive. It’s a win-win.
And don’t just stop at your presentations. This also applies to Buyer or Seller Guides, social media posts, email campaings, leave-behinds, the list goes on.
Pro tip: Save time by grabbing free ready-to-share Listing & Buyer presentations and guides by downloading our Buyer & Seller Pack.
Create Lots of Videos (And Then Some More)
Businesses across the country are making video a priority for their marketing, and real estate is no exception.
A scroll through any social media feed will show you that video’s reign on how we digest and process information is here to stay.
For agents, this can be a very powerful tool in reaching not only existing clients, but finding new ones.
Let’s go through a couple of statistics that explain why:
- Videos attract 300% more traffic and help to nurture leads.
- A website is 53 times more likely to reach the front page of Google if it includes video.
- Including a video on your landing page can boost your conversion rate by up to 80%.
- 71% of people watch more videos than they did a year ago.
Looking for a little inspiration? See how Los Angeles-based agent Keri White created a video using this article about why we’re not headed for a foreclosure crisis.
Pro tip: If you want to learn the easiest way to make real estate videos, check out this article on how to do it in 5 simple steps. Lights. Camera. Action!
The biggest obstacle of real estate marketing is making sure that your precious time and energy is being spent wisely.
And let’s face it. With the busy season right around the corner, both of those are in short-supply.
Incorporating these marketing trends into your strategy will not only help set you up for success this year but have lasting impacts on your business for years to come.
Not sure where to start? Sign up for the KCM daily blog and get the latest real estate insights delivered directly to your inbox every day. It’s free, and it’s the easiest way to stay on top of the market so you can answer your client’s toughest questions. Sign up today.