Real estate agent making videos

How to Make Amazing Real Estate Videos in 5 Easy Steps

Ready or not, video is quickly taking over the world of real estate.

From listing tours to personalized emails, there’s no doubting just how important and effective it can be for communicating with your sphere.

In fact, new data showed that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

For most agents, the hardest part of video is knowing where to start. Which is why we made it easy to create your own real estate videos in just 5 simple steps.

Lights. Camera. Action!

Real Estate Video 101

First things first, you need to find a KCM Blog to turn into a video. Once you’ve found one you like, read it a couple of times to get familiar with the content.

Ask yourself these questions:

  • What’s the main theme?
  • What are the key takeaways?
  • How does it apply to my market?

Once you’ve got those down, you can start writing your script. Using bits of the blog, piece together what you want to say in the video, adding your own personality and local flair throughout.

Pro tip: there are tons of teleprompter apps that let you easily film videos without having to memorize everything.

Step 1: Introduction

Introductions are important because they not only personalize your video, they also localize it.

This could be as easy as “I’m Sally Smith, your local real estate professional in Anywheresville, Arkansas, and today I want to talk about down payments.”

You can practice it out loud a couple times to see how it feels but don’t overthink it! It’s just an introduction. Make it short, sweet and to the point.

Step 2: Question & Answer

This is the best way to make sure the topic of your video is loud and clear.

For example, let’s take a look at the blog Do You Have Enough Money Saved for a Down Payment?

To start, you can take the first sentence as your lead-in, “One of the biggest misconceptions for first-time homebuyers is how much you need for a down payment.”

Then add something like, “So, how much money do you actually need for a down payment?”

And the answer lies in the second sentence of the blog: “Contrary to popular belief, you don’t always have to put 20% down to buy a house. Let’s break it down.”

That’s it! Just a couple of sentences that clearly state what you’re covering in the video, and you’re good.

Step 3: Key Point & Takeaway #1

Going further into the blog, we read about how there’s a lot of misunderstanding about down payment needs, especially for the key buyer demographic: millennials.

Adding data and market insights in your videos is a great way to establish your professionalism and earn the viewer’s trust.

So, you can use this information as your first Key Point: “A recent survey by Point2Homes mentions that 74% of millennials (ages 25-40) say they’re interested in purchasing a home over the next 12 months. However, 88% say they have significantly less savings than the average national down payment amount of $62,600.”

And then go into the takeaway: “Thankfully, $62,600 is not the amount every buyer needs for a down payment in the United States. There are many different options available, especially for first-time homebuyers, and that amount can also be significantly less depending on the purchase price of the house.”

Step 4: Key Point & Takeaway #2

In the second key point, you want to make sure you’re bringing the whole story together. This is also a good time to add local flair. For instance, you can swap the “median price” amount for that in your area, being specific to call out certain neighborhoods.

See how we did it here: “That means if a qualified first-time buyer purchases a home in Anywheresville for the median price of $230,700, with a 6% down payment, that only amounts to a $13,842 down payment.”

And then you can elaborate on that in the second key takeaway, “There are also programs like FHA where the down payment can be as low as 3.5% of the purchase price for a first-time buyer, meaning you could pay as little as $8,074 for the same home noted above. Plus, there are also other programs like USDA and loans for Veterans that waive down payment requirements completely for those who apply.”

Pro tip: visuals always make great additions to these videos. You can use KCM charts and graphs to help drive your point home and show, rather than tell, your viewers the information.

Step 5: Conclusion & CTA

You’re almost there! Add in a sentence or two that wraps up the video, which you can usually find in the Bottom Line of your KCM Blog. And make sure you don’t forget a CTA!

For example, “Unfortunately, the lack of knowledge about the homebuying process is keeping many motivated first-time buyers on the sidelines. But don’t worry! Meeting with a local real estate professional like myself can help you better understand and plan for your down payment options today.”

Pro tip: Make sure to add your professional contact information like website or email address in the description of your video to make it easy for potential leads to reach out.

Bottom Line

Creating real estate videos may be intimidating, but it isn’t hard.

With a little practice and the help of the KCM blog, you could be a real estate video making machine in no time.

And if you really want to take your video marketing to the next level, download the free Agent’s Guide to Video for Real Estate.

Regardless of your experience and technical abilities, this 12-page guide will help you start creating videos that educate, motivate, and build trust with your prospects and clients.