12 Real Estate Video Stats Every Agent Can’t Ignore
Let’s try something. Open up one of your social media platforms, and start scrolling. Looking through all the family snapshots, dog memes and soapbox rants, do you see a common thread?
Videos. Lots and lots of videos.
You don’t have to be a marketing whiz to know that video is powerful. In today’s market, it’s the fastest way to capture the eye of a buyer. It entertains, educates and persuades. In all its glory, video is the ultimate communication tool.
If you’re still not convinced you should be using video in your social media marketing, here are the 12 video stats that real estate agents can’t ignore.
More and more, all types of marketers are starting to get creative with how they incorporate video into their social media strategy. If video is standing between you and your competition from getting alisting, this should motivate you to start, like, immediately.
As the Millennial and Gen Z generations take lead in the home buyer market, so does using Youtube as a popular search tool. Which makes sense, considering the amount of traffic driven to listings from video (see stat above).
Video = lead generation. As a real estate agent, it’s important you try new tactics and stay on top of marketing trends. This will help set you apart in your market, and make you more visible to future clients. If you’re still not sold on having to make your own, sign up for our free Video Masterclass and get all the tips and tricks you need to gain on-camera confidence. Get a sneak peek below.