#2- It’s the fastest & easiest way to build your brand
This will probably sound familiar. You have a bad experience with a company, and it’s enough to put you off of them forever.
Impressions, good or bad, last a lifetime. It can be very hard to change someone’s mind after they’ve had a negative affiliation with a person, a business, etc.
Being on video is the fastest and easiest way to make a good impression.
People don’t hire you because you know how to pull comps, write a contract or show a home. They hire you because they like you.
And video content is the fastest, best and easiest way for a prospect to know you, like you and trust you.
#3 – Agents who are the knowledge broker win
Everyday, more and more people get their real estate license. So, ask yourself this important question: what is the best way to make sure my brand cuts through the noise and stands out from all those other agents?
The answer is: through educational marketing. It’s by showing them that you have the knowledge, the experience and a reputation that they can trust.
And thankfully, there are endless ways real estate agents can tackle this with video. You can be a local expert, an industry expert, an insight expert or all of the above. You can create videos that highlight local businesses, walk through a neighborhood, cover the latest housing market insights, or answer common buyer and seller questions.
All marketing, no matter the purpose, should deliver value. And the best way to deliver value is to educate.
#4 – It will give you an edge against your competition
The latest research shows that there are about 1.6 million real estate agents in the U.S. There aren’t, however, 1.6 million agents consistently putting out great video content.
This is a massive opportunity for you to, again, set yourself apart and gain an edge in your marketplace.
That way, when someone looks up “Best restaurants in Anywhere, IL” or “Best Neighborhoods for Families in Somewhere, CA” your video is one of the first to pop up.
Remember, the video movement is happening now, and it’s happening fast.
If you want to make sure your brand and your business stays ahead of the game, you need to start creating video content today – because tomorrow could be too late.
If creating a video stood between you and your competition getting a client, would you create one? Yes, the answer is a big, fat yes.
As a real estate agent, you’re not really in the business of selling homes. You’re in the business of connecting with people. And for today’s consumers, video is the best way to do that.
If that’s not enough motivation to get in the video-making game, we don’t know what is.
Ready to take your first step towards making better videos? Check out our New KCM Video Masterclass. For a limited time, we’re giving you the chance to get everything you need from some of the leading video experts so you can create impactful videos that get results. Get it free today.