How To Overcome Your Fear of Video

We all know video is powerful. It is now the single most popular way to consume content online.

As a real estate professional, video is a unique opportunity for you to educate and build trust with buyers and sellers, shape your brand, generate leads — and grow your business.

But there’s still something holding you back.

  • Maybe you’re not comfortable on video? (It can be scary, we get it.)
  • Maybe you simply don’t know what technology to use or how to use it? (Where do I get a microphone? What kind? How’s this video software work?)
  • Maybe you’ve tried to make videos and just don’t like the way they look? (Should you be expected to create Hollywood-level productions?)

We’ve heard these pains time and time again from agents who want to use video, and we’re here to help you get started creating simple, effective real estate videos to grow your business TODAY.

It’s Normal To Feel Nervous

It is completely okay to be unsure or nervous when you’re starting to make videos. Even those of us who record videos every day can still feel anxious at times!

The key is to take a deep breath, release any tension, and practice. You’ll get used to looking at yourself on screen soon enough – that’s how people will recognize you and identify with your content.

Your Phone Is All You Need

That’s right! No fancy equipment needed here. You can start to create simple videos with your smartphone or the webcam on your laptop.

It’s important to remember:

  • Check your camera settings in advance
  • Make sure the lighting is ideal for people to see you
  • Record in front of a simple background

Test it out and see what looks best! Again, this isn’t a Hollywood production – simple videos are about clear communication, a deeper connection, and developing a trusting relationship with your audience.

Keep It Short

No need to make a feature-length film – or even a video that’s more than a couple minutes. The ideal social media video is under 1 minute.

This works to your benefit:

  • Less lines to memorize
  • Less footage to edit
  • Less time you’re on camera

Practice = Confidence

If your message is not delivered with confidence in your videos, then why will anyone believe or trust anything you have to say?

The only way to get confident is to get comfortable. And the only way you’ll feel comfortable is through practice, practice, practice.

Start by recording one video each day. Even if you don’t use any of them at first, that’s okay!

Content Is King

This is where the rubber meets the road. This is how simple videos become impactful videos.

Begin by covering frequently asked questions – that way you not only establish yourself as an authority on the topic, but you’ve already answered a question for your prospect or client before even speaking to them!

As you know, many questions are driven by the national headlines about what’s happening in the housing market today. Daily real estate posts from the KCM Blog are a great place to get content for video topics and speak directly to the latest trends in real estate.

Bottom Line

You got this. You can make short, impactful videos with minimal tools and time. Believe in yourself and with practice you will see results before you know it!

If you’re looking for more tips and examples on how to start creating simple, impactful videos, download our FREE eGuide: 5 Keys to Great Real Estate Video. You’ll get:

  • The 5 keys to killer video content
  • 3 examples of videos you can make right now
  • Tips and tricks to simplify your video marketing
  • and more!