When it comes to hiring an agent, clients don’t just want someone who is a real estate pro, they also want a community expert.
Holly Hatch, an agent in Calabasas, CA, does this well by focusing many of her posts on local businesses, attractions, and activities. Taking the time to show off “the little things” that make certain areas great demonstrates not only knowledge but a true love for your community-both great messages to send to possible clients.
A scroll through Hatch’s feed and it’s very clear that her market is Southern California. Snapshots of beaches, mountains, and listings with celebrity-worthy pools help show off all the reasons people move to the Golden State.
But she also takes it a step further, with restaurant highlights and market updates that combine KCM insights and local real estate data. Next to relatability, one of the top things clients look for in an agent is community knowledge.
These are simple and effective ways to show them that you are more than up to the task.