The Video Every Agent Needs to Make This Month

There’s a surprising stat homeowners need to hear: 

The average homeowner with a mortgage now has over $300,000 in equity. 

That kind of equity — even in a shifting market — is a powerful reminder that real estate is still one of the best ways to build wealth. 

But most people don’t realize how much their home is worth today. And they certainly don’t know what that equity could help them do next. 

This isn’t just another market update. It’s a conversation starter with real financial weight — and the kind of message that gets sellers thinking. 

Why This Needs to Go Out Now

This fall, many homeowners are sitting on the sidelines, confused by mixed headlines and unsure of what’s really possible in today’s market. 

That’s where you come in. 

This message helps you: 

  • Break through the noise with clarity and confidence
  • Spark conversations with homeowners who haven’t run the numbers yet 
  • Offer real value (and start real relationships) with potential sellers 

Want to stand out this month? 

Be the agent who explains what $300K in equity could do. 

Watch the full video script in action.

In 4 minutes, see exactly how to:

  • Share a stat that immediately stops homeowners in their tracks 
  • Help sellers see their equity as the key to their next move 
  • Start conversations that lead to real, qualified listing opportunities 

And the best part?

We’ve already written the script for you. 

You can use it to record a simple, professional video — and you can do it in minutes.