This Is The New CMA (And It’s Way Better)
If you’re fortunate enough to reach the “let’s meet” stage of a possible listing, you have one shot at impressing your future client.
In a time when listings are at an all time low and competition between agents is at an all-time high, you need to show up with the right tools to convince them you’re the perfect person for the job.
Every other agent will bring a comparative market analysis (CMA). After all, one of the first things a homeowner is going to ask is “how much is my house worth?”
While this might be what they’re asking, what they’re really wondering is “How much equity do I have in my home?”
This is the chance to take it one step further: ditch the CMA and opt for a Professional Equity Assessment Report, or PEAR.