This Is The New CMA (And It’s Way Better)
If you’re fortunate enough to reach the “let’s meet” stage of a possible listing, you have one shot at impressing your future client.
What matters most when you’re sitting at the kitchen table is showing up with the right tools to convince them you’re the perfect person for the job.
Every other agent will bring a comparative market analysis (CMA). After all, one of the first things a homeowner is going to ask is “how much is my house worth?”
While this might be what they’re asking, what they’re really wondering is “How much equity do I have in my home?”
This is the chance to take it one step further: ditch the CMA and opt for a Professional Equity Assessment Report, or PEAR.
We believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!