The One Thing You Need To Know About Expired Listings
Did You Know?
Did you know there are three dates on the calendar when than almost any other time during the year?
As listings expire, here are the actions that you can take to capitalize on the opportunity to win more this summer…
The One Thing You Need To Do…
The one thing that you need to do when pursuing an expired listing is care more about the homeowner than you do about yourself and getting the listing.
They aren’t looking for another salesperson – they need a trusted advisor to listen to their needs, then simply and effectively explain their options.
Mastering the Seller’s Psychology
Ask the seller about concerns they had with their previous agent’s performance. What are some things that might have improved the listing experience for them? This allows you to align with their values and goals.
Then, through this conversation, you will receive all of the information you need to put together a listing presentation that directly addresses all of the needs specific to this seller and their unique situation.
Things That May Have Prevented the House from Selling
Explaining the Seller’s Options
Every seller whose listing has expired has four options:
Bottom Line
Some agents think expired listings are too much work to pursue. But it’s not the listing that’s the issue – it’s the lack of an effective plan.
This means an incredible opportunity for the right agent with the right plan – an agent like you.
Free PDF Download
3 Steps to Winning Expired Listings
This eGuide will provide you with a new understanding of the seller’s mindset and help you create a strategy that turns expired listings into new business.