Top Real Estate Blogs of 2018

Today’s consumer is accustomed to researching any product or service that they plan on buying or using, including a prospective real estate team. The best way to attract today’s savvy consumers is to become a source of trust and authority, providing them with insights on the current market and answers with context to their unique questions.

The best real estate agents do an excellent job of educating and serving their clients with great content. The best educational content takes complex ideas (from inventory to pricing and beyond) and breaks those ideas down so that they are simple and easy to understand. When you educate buyers and sellers with great content, you position yourself as the real estate expert in your market.

What is Content Marketing?

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Whether you’re a marketing expert or just starting out, most of us have the same struggles:

  • How do you find the best, most current information?
  • How do you trust that you have the right information?
  • When you find great content, how do you share it?
  • Is the content you are sharing personalized with your brand?

KCM is here to help you with fresh, relevant content that’s easy to share and understand.

We believe every family should feel confident when buying and selling a home and our mission is to change the way real estate professionals educate and serve their clients. KCM provides the Content and tools that position you as a real estate market expert and help you educate your clients.

Check out these top blog posts shared by real estate professionals from this year. Read, share, and sign-up below to get more posts like these delivered straight to your inbox!

Top Real Estate Blogs of 2018

1. 4 Reasons Why We Are Not Heading Toward Another Housing Bubble

Great for: Housing Market Updates
Originally posted on July 26, this post quickly garnered 4,610 shares within a few days. This blog post answers the question every buyer and seller is seeing in news headlines these days, “Are We Headed Toward Another Housing Bubble?” Using current data, it addresses four specific market conditions related to a potential economic slowdown’s impact on the housing market. This data assures clients that we are nowhere near where we were during the Great Recession, while also addressing the current issue of affordability. [Read more]

2. Getting Pre-Approved Should Always Be Your First Step

Great for: Buyers
This post from April 16 has received 6,902 shares thanks in part to its evergreen application in our industry. The blog effectively accomplishes two things: it serves every agent’s efforts to engage with as many qualified borrowers as possible and helps each client understand exactly what they can afford and are comfortable with while heading off any surprises. Sharing this type of content helps us to do our jobs better while giving clients piece mind. [Read more]

3. The Impact Staging Your Home Has On Sales Price [INFOGRAPHIC]

Great for: Sellers
Here’s a great example of an infographic we posted from January 12 that boasts 5,589 shares. This particular piece of content meets a critical need in the minds of sellers: to stage or not to stage. While you may have your own opinion on this topic, the intent is to provide answers when clients are struggling in their decision-making process. When your content answers difficult questions, you win! [Read more]

4. Top 5 Reasons To Hire A Real Estate Professional When Buying Or Selling!

Great for: All Agents
This blog from February 19 has gotten 4,134 shares since it was posted. It takes on a major objection that many agents face – why any buyer or seller should hire an agent! Demonstrating the immense value that comes with working through a professional is key when approaching potential clients with questions about FSBO. Saving them time, money, and peace of mind is just one benefit among many. [Read more]


We believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

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