These Are the Most Popular Real Estate Videos of 2022

If we learned anything in the past year, it’s that video is a powerful resource that helps you connect with your sphere anywhere, anytime.

The fact is, if you’re looking to reach your audience, really reach them, video is the best medium to make sure your message sticks.

And that’s not changing anytime soon. According to a survey, 85% of buyers and sellers want a real estate agent who uses video marketing.

But even more than that, there’s a lot going on in real estate right now and people have questions. Video can be a powerful ally in helping you get the right message across to your clients.

Here are the top real estate videos from the past year.

This past year, rising mortgage rates have slowed the red-hot housing market. Over the past nine months, we’ve seen this impact fewer homes sold than the previous month as home price growth has also slowed.

All of this is due to the fact that the average 30-year fixed mortgage rate has doubled over the course of the year,  limiting homebuying power for many consumers.

But for nearly a month now, we’ve seen that pressure slowly ease as mortgage rates have fallen. So, will they continue this downward trend in 2023 or will they continue to remain volatile? This video has the answers you and your clients are looking for right now.

There’s no better time to remind your clients about the meaning of home than the holidays.

And we have just the video you can create to help remind them that the benefits of homeownership stretch far beyond a good investment: there are plenty of non-financial perks too.

In this video, KCM’s Sara Elkas shows you how to make the perfect video to share with your sphere this month.

Getting a lot of questions about a housing market crash? Try sharing this video. 

It will clear up a lot of confusion about why today’s market is so different from what happened in 2008.

Pricing a house to sell and sell quickly is always the goal but is especially important for anyone looking to sell now.

If not, the client’s home may sit on the market for a long time, turn away potential buyers, and ultimately make your job a lot more difficult. So, if you’re looking for the perfect video to explain why pricing a home just right is imperative in this market, this is the perfect video to share.