That means there are four other buyers looking to buy a home just like theirs, and they’ll pay a premium for it.
That’s information that only you have, so use it to your advantage.
Secondly, Raleigh-based agent, Dylan Hale, recommends using a little psychology in your sales technique. Instead of coming right out the gate with an, “Are you interested in selling right now?” he will ask them a simple favor: advice on the hyper-local area.
Essentially, someone who has done you a favor is more inclined to do it a second time. It’s called the Benjamin Franklin Effect, and it can be a really useful tool in sales.
Hale will start by asking neighborhood advice to help sell a listing. Then, further down the conversation, he will ask for their email. More times than not, they will oblige.
Hard sells come off, well, too sales-y. Try this trick the next time you go door knocking.
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