Why a Market Update Is the Most Important Conversation You Can Have All Year

Let’s get real: your clients may not be asking “how’s the market?” right now, but they’re definitely thinking it.

Whether they’re actively planning a move or quietly waiting for the next headline to guide their decision, they need clarity. And you’re the one who can give it to them.

That’s why this is one of the most important conversations you can have with your database right now. Not to push anyone to buy or sell, but to keep them informed, build trust, and stay top-of-mind for when the time is right.

And the good news? You already have what you need to start that conversation: The 2025 Mid-Year Forecast.

The Headlines Are Loud and Often Misleading

There’s a reason so many people feel stuck right now. They’re hearing one thing from the media, something else from their friends, and maybe a third from a random social media post. It’s confusing. And it creates doubt that can kill their momentum – and their plans.

But here’s what the data actually says:

  • Home prices are projected to rise nationally by 1.5–2% in 2025
  • Mortgage rates are expected to hold steady in the mid-6% range through the end of the year

This isn’t a crash. It’s not a surge. It’s a cooling, normalizing market. And your clients (especially the ones sitting quietly on the sidelines) need someone to help them make sense of it.

Why This Update Matters (Even If They’re Not Moving Today)

You may think, “Well, they’re not ready to buy or sell, so I don’t want to bug them.”

But here’s the truth: if they’ve paused their plans, they’re probably watching the market more than ever. They’re looking for signs. They’re waiting for direction. And when they get it from someone else, that’s who they’ll trust.

Sharing a smart, timely market update keeps your database warm. It positions you as the go-to expert. And it answers the one question that lives rent-free in most people’s minds:

Should I do something now, or wait?

Show, Don’t Just Tell

Here’s where you set yourself apart: don’t just say, “the market is fine.” Show it.

  • Share the projected 1.5–2% home price appreciation with graphs and visuals, and show how that compares to past years.
  • Explain why a big drop in mortgage rates isn’t expected, and why timing the market may not pay off.
  • Talk about what stability means: not unpredictability, but opportunity for thoughtful planning.

The more you illustrate what’s really happening, the more you will earn their confidence. And confident clients make smarter, faster decisions – with you at the center.

And hey – you can do all of this on your own. But if you want to really have the most meaningful, high-impact conversations and truly stand out, KCM is your answer. That’s because we do the research, write the scripts and talking points, and give you all the expert visuals. All you have to do is share them.

This Market Rewards Experts – and the Agents Who Sound Like One

Right now, being able to clearly explain what’s going on with prices, rates, and inventory isn’t optional. It’s your edge. The agents who are having these conversations – early and often – are the ones building deeper relationships, staying top of mind, and earning referrals when others go quiet.

And here’s the key line to remember:

Even if your clients aren’t reaching out to you… they’re definitely listening to someone.

Make sure that someone is YOU.

Here’s What to Do Next

  • Text your database a link to your latest market update or blog
  • Post a quick video on what’s happening with prices and rates (just 30 seconds works)
  • Call your top prospects and offer a 5-minute “what you need to know” update
  • Use your newsletter, social feed, and DM conversations to plant seeds

The more visible and helpful you are now, the easier it’ll be when they’re ready to act.

And if you want help doing that consistently, every week, that’s exactly what KCM was built for. Try out our KCM Playbooks free for 14 days. They have everything you need to drive high-impact conversations that close more deals.

Bottom Line: Be the Agent Who Shows Up First – and With Facts

This market doesn’t require perfection. It requires presence. And nothing builds trust like giving your clients clarity before they even ask for it. Because most agents know what’s

happening. Good agents understand it. But only KCM agents can truly explain it. And that’s your differentiator.

Don’t wait for someone to ask you “how’s the market?”

Answer it first with confidence, context, and the data only you have that they didn’t know they needed.

Ready to take the next step? Start more confident conversations with help from the KCM Playbooks.

Explore the Playbooks