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Selling Your Home? Is Your Listing ‘Pet-Friendly’?

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Selling Your Home? Is Your Listing ‘Pet-Friendly’? | Keeping Current Matters

One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing out the aspects of your home that make it ‘pet-friendly’ in your listing, you’ll attract these buyers rather than alienate the 61% of American households that have a pet!

If you are one of the many homeowners looking to list your home for sale, how do you stand out to the millions of pet parents searching for their dream homes?

Whether a dog person, a cat person, or someone who prefers the company of another pet species, 99% of pet owners say that they consider their animal to be family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals.

A recent study by the National Association of Realtors (NAR) revealed that there are many aspects of the home buying, selling and owning experience that have been greatly impacted by American’s love for their pets.

This should come as no surprise as $66.75 billion was spent on pets in the U.S in 2016, with $70 billion projected for 2017. NAR’s President William E. Brown shed some light on the impact of pet owners and their home search,

“In 2016, 61 percent of U.S. households either have a pet or plan to get one in the future, so it is important to understand the unique needs and wants of animal owners when it comes to homeownership.  

REALTORS® understand that when someone buys a home, they are buying it with the needs of their whole family in mind; ask pet owners, and they will enthusiastically agree that their animals are part of their family.”

The Power of Pets When Choosing the Right Home

  • 89% of pet owners say they would not give up their pet due to a housing restriction
  • 81% of Americans say their pets play a role in their housing situation
  • 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
  • 19% of Americans say they would consider moving for their pet
  • 12% percent have moved for their pet

New home builders have actually begun installing retractable pet gates that tuck away neatly inside door jams as a highly requested feature in new homes to attract pet-parents, according to Builder.com.

So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:

  • Fully fenced in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
  • Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
  • Proximity to veterinarians/groomers/pet supply stores (31%)

Bottom Line

Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.


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3 Responses to “Selling Your Home? Is Your Listing ‘Pet-Friendly’?”

  1. real estate May 17, 2017 at 7:04 am # Reply

    Nice Information For the Pet Lovers looking for house

  2. Jeremy Jacob May 23, 2017 at 11:48 am # Reply

    It’s true that every American pet lovers considered his pet as a family member and they care about it. The study shows 12% Americans have moved for their pets, this-why when the pet owners searching their dream home they should think about it. Thanks a lot for your post.

  3. Chuck Caloia May 23, 2017 at 10:05 pm # Reply

    Agents need to check sooner rather than later to find out whether a buyer has a pet and, if so, what kind. The HOA for one of my listings doesn’t allow pit bulls and similar breeds. Fortunately the buyer, who owned a pit bull, learned of this early on, before any money was spent on the home inspection or appraisal, and the contract was rescinded by mutual consent.

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