Show, Don't Tell: Using Video to Help You Stand Out in a Crowded Real Estate Market

Six Tips to Make the Most of Your Video Marketing Strategy

When it comes to marketing, video is quickly becoming one of the most effective ways to reach your audience. This is especially true for real estate agents, who can use video to showcase properties and build relationships with potential clients.

Creating engaging content is only half the battle. Even the best videos will go unnoticed if they’re not marketed properly. To help you get the most out of your video marketing efforts, here are six best practices to follow:

1. Start with a plan.

Before you start creating videos, it’s important to have a plan in place. This means identifying your target audience, deciding on the types of videos you’ll create, and setting goals for your video marketing campaign.

When determining your target audience, it is important to consider factors such as age, gender, location, interests, and values. You can gather this information through market research, surveys, or social media analytics. Once you have a clear understanding of your target audience, you can tailor your content and messaging to better resonate with them. Here are some steps to take when you’re getting started:

Plan ahead and create a content calendar to stay organized.
Automate as many tasks as possible using tools like your KCM auto-poster to schedule social media posts.
Use templates for frequently used content, such as email newsletters or social media posts.
Repurpose old content to get more mileage out of your existing work

2. Keep it short and sweet.

In today’s fast-paced world, people don’t have a lot of time to watch long videos. To keep your audience engaged, it’s important to keep your videos short and sweet. Depending on where you’re planning to promote your videos, you’ll want to keep this in mind. For videos on most social media platforms, you should aim for your videos to be 60 seconds or less. The best place to post any videos that are longer than 2-3 minutes is on YouTube.

3. Showcase your properties.

One of the best ways to use video as a real estate agent is to showcase your properties. This could mean creating walkthrough videos, virtual tours, or even drone footage of the homes you’re selling. Make sure your videos are high-quality and highlight the best features of each property.

4. Be authentic.

In addition to showcasing your properties, video can also help you build relationships with potential clients. However, it’s important to be authentic in your videos. This means being yourself and speaking candidly about your business and what sets you apart from other real estate agents.

5. Promote your videos.

Once you’ve created your videos, it’s important to share them on social media. This can help you reach a wider audience and build your brand. Be sure to share your videos regularly and engage with your followers on social media.

6. Measure your results.

Finally, it’s important to measure the results of your video marketing campaign. Use analytics tools to track things like views, engagement, and conversions. This can help you identify what’s working and what’s not, so you can make adjustments and improve your video marketing efforts moving forward.

Ideas for Repurposing Your KCM Resources into Video Content

Additional Training Resources to Level-Up Your Video Marketing Skills

Video Content Inspiration from KCM Member, Chris Elliott

In this quick training video, KCM Member Chris Elliott talks about how valuable the KCM Monthly Market Report is to his business strategy. Check out how he uses the Monthly Market Report to create an entire batch of video content that he can share throughout the month:

The Easiest Way to Create Real Estate Videos Each Week – RealTalk by KCM™

RealTalk by KCM™ is the first all-in-one video creator that helps KCM Members effortlessly make professional real estate videos in minutes. KCM Elite Members have access to the RealTalk feature that includes 3 new scripts weekly as well as the teleprompter video recording tool that allows you to record your videos directly in your KCM Mobile App! You can watch a quick demo video here. And be sure to check out the completed RealTalk example from KCM Member, Wes Gilbert, below:

Bottom Line

Video marketing is a highly effective way for real estate agents to reach their audience and showcase their properties. By following the six best practices laid out in this article, you can create engaging videos that build relationships with potential clients and ultimately lead to more sales. Remember that, like with most things in life, when it comes to video, done is better than perfect.

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April 24, 2023/by KCM CREW

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