Economic Uncertainty
[{“day”:”1″,”actions”:[{“type”:”Social Post”,”instruction”:”Share this graphic to show how a recession typically impacts home prices.”,”buttonCopy”:”Get Social Graphic”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/shareable-content/graphic/a-recession-doesnt-mean-falling-home-prices-chart”},{“type”:”Warm-Up Email”,”instruction”:”Send this email to explain what a possible economic slowdown means for the housing market. Pro Tip: Follow up by phone with those who reply. “,”buttonCopy”:”Get Email Template”,”resourceText”:”
Subject: Heard “Recession” and Hit Pause?
Hi {{kcm_contact_name}},
We’ve all seen the extreme headlines about the economy recently. They’re everywhere. And at best, they can be confusing. At worst – misleading. So, if you’re hearing the word “recession” and it gives you pause, I get it.
\n
But here’s the thing that surprises most of my clients when I show them the data: a recession does not mean a housing crisis is inevitable. And it does not mean 2008 all over again.
\n
I wrote a quick blog for my clients that breaks down what the data actually says – and what it doesn’t. It’s worth a look…
\n
What an Economic Slowdown Could Mean for the Housing Market
\n
You see, even if a recession is on the horizon (and I’m not saying it is – or it isn’t), it doesn’t always have the impact many people expect. And it doesn’t have to derail your homeownership plans, either.
\n
Curious how the economy is impacting the value of your home – or your buying power?
\n
Let’s chat. No pressure. No pitch. Just the facts to help you move forward with clarity.
\n
Hit reply or call me anytime.
\n
Warmly,
{{kcm_signature}}
“,”resourceLink”:””}]},{“day”:”2″,”actions”:[{“type”:”Video to Record”,”instruction”:”Record and share this video on social media. “,”buttonCopy”:”Get Video Script”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/realtalk/scripts/an-economic-slowdown-doesnt-mean-a-housing-crisis”},{“type”:”Follow-Up Calls”,”instruction”:”Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.”,”buttonCopy”:”Get Call & Voicemail Notes”,”resourceText”:”
Call #1: Hey {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. A lot of my clients are asking me what’s going on with the economy, so I went ahead and sent you the data I’ve been sharing about what it means for the housing market. It’s been eye-opening for so many people I’ve talked with. I’d love to hear what’s on your mind and chat about what it means for your plans, too [OR: THE VALUE OF YOUR HOME]. Is this a good time to catch up?
Voicemail #1: Hey {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. A lot of my clients are asking me what’s going on with the economy, so I went ahead and sent you the data I’ve been sharing about what it means for the housing market. It’s been eye-opening for so many people I’ve talked with. I’d love to hear what’s on your mind and chat about what it means for your plans, too [OR: THE VALUE OF YOUR HOME]. Give me a call or shoot me a text once you’ve looked it over.
“,”resourceLink”:””}]},{“day”:”4″,”actions”:[{“type”:”Texts & DMs”,”instruction”:”Send this message via text or social DM to those who haven’t engaged with your email yet. Pro Tip: Include your video. “,”buttonCopy”:”Get Text Script”,”resourceText”:”
Hey {{kcm_contact_name}}! I’ve had several clients decide to re-start their home search after I show them how the economy actually impacts the housing market. I broke down the facts for you in a quick email – it’s in your inbox. Let me know if you want to schedule a time to walk through what it means for your plans.
\n
“,”resourceLink”:””}]},{“day”:”7″,”actions”:[{“type”:”Action Email”,”instruction”:”Send this email with a strong call-to-action. Pro Tip: Follow up by phone with those who reply. “,”buttonCopy”:”Get Email Template”,”resourceText”:”
Subject: Not a Housing Crash Again
Hi {{kcm_contact_name}},
\n
“Should I wait to move until we know more about what’s happening with the economy?”
\n
I’ve had a lot of conversations lately that start with this very question – and it’s a totally fair thing to be thinking about. But here’s the deal…
\n
Even if the economy slows down, it doesn’t mean the housing market will crash.
\n
In fact, expert data shows:
\n
– Home prices haven’t dropped in most of the past U.S. recessions
\n
– Mortgage rates often go down in recessions
\n
– Today’s housing market conditions are not the same as 2008
\n
I’m sending along the blog I put together for my clients that breaks it all down (in case you haven’t seen it yet):
\n
What an Economic Slowdown Could Mean for the Housing Market
\n
If this is weighing on you, let’s talk about what it means for you, and your plans.
\n
We’ll map out a direction that works with the market, not against it.
\n
Just hit reply or give me a call and we can set up a time to talk. I’ve got you covered.
\n
Warmly,
\n
{{kcm_signature}}
\n
“,”resourceLink”:””},{“type”:”Social Post”,”instruction”:”Share this graphic to show how a recession typically impacts mortgage rates.”,”buttonCopy”:”Get Social Graphic”,”resourceText”:””,”resourceLink”:”https://www.mykcm.com/shareable-content/graphic/a-recession-means-falling-mortgage-rates-chart”}]},{“day”:”8″,”actions”:[{“type”:”Follow-Up Calls”,”instruction”:”Make calls with these talking points to your top prospects and anyone who opened or clicked into your email.”,”buttonCopy”:”Get Call & Voicemail Note”,”resourceText”:”
Call #2: Hi {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. Not sure if you saw the data I sent you, but a lot of my clients are asking about how the economy is impacting home values right now, and I thought you’d want to see it, too. Do you have a few minutes for me to show you what it means for your plans? [OR: WHAT IT MEANS FOR THE VALUE OF YOUR HOME?]
\n
Voicemail #2: Hey {{kcm_contact_name}}, it’s {{kcm_sender_first_name}}. Not sure if you saw the data I sent you, but a lot of my clients are asking about how the economy is impacting home values right now, and I thought you’d want to see it too. Give me a ring when you have a moment, and I’ll show you what it means for your plans, too. [OR: WHAT IT MEANS FOR THE VALUE OF YOUR HOME.]
“,”resourceLink”:””}]},{“day”:”10″,”actions”:[{“type”:”Texts & DMs”,”instruction”:”Send this message via text or social DM to those who haven’t engaged yet.”,”buttonCopy”:”Get Text Script”,”resourceText”:”
Hey! Just checking in to see if you saw the market update I sent the other day? Totally get if things are busy! But if you’ve been worried about how the current economy could impact your plans, I’m happy to show you what it all means for you in our local market.
\n
“,”resourceLink”:””}]}]
|
Members: Sign in now to set up your Personalized Posts & start sharing today!
Not a Member Yet? Click Here to learn more about KCM’s newest feature, Personalized Posts. |
